Incubator Lab
Media Buyer
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at IncubatorLab
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Incubator Lab is looking for a talented Media Buyer to join our thriving team!
Role Objective
You are the pilot. As a Meta Media Buyer, you own the execution, deep data analysis, and scaling of campaigns across Facebook and Instagram for a single, dedicated brand portfolio. This is a hands-on role requiring exceptional quantitative reasoning, strong analytical judgment, and the ability to operate without heavy hand-holding. You aren't just adjusting bids; you are a numbers-driven problem solver who builds data solutions to unlock growth potential.
What You’ll Do
- Campaign Execution: Launch, manage, and scale Meta ad campaigns end-to-end. Build, launch, and fine-tune campaigns that hit internal revenue targets with precision.
- Decoding Data & Strategy: Analyze complex campaign metrics to uncover actionable insights. Transition between high-level data analysis and real-world media buying strategies to maximize ROI.
- Testing: Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables.
- Optimization: Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends.
- Feedback & Collaboration: Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams.
- Budgeting: Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month.
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What We Are Looking For
- 3–6+ Years Experience: Hands-on experience in high-spend Meta accounts ($100k+ to $1M+/mo) with a proven track record of scaling single accounts.
- Direct Response Focus: You understand DTC/E-commerce metrics inside and out, backed by sharp quantitative reasoning and strong attention to detail.
- Data Mastery: Excel wizardry is a must; familiarity with FB Ads API, SQL, or BI tools is highly preferred.
- Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, and manual bidding.
- Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools to evaluate true blended performance.
WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS
We prioritize output over hours. However, because this role is deeply integrated with growth cycles and requires sharp performance tracking, we require strong overlap with US business hours (Eastern Time Zone / EST preferred) for real-time scaling and troubleshooting.
How To Apply
We value proof of performance. Please submit your resume along with a brief case study or ad account screenshots.
Include: Scaling proof (e.g., $1k/day to $10k/day) and your preferred testing or analytical logic.
What's Atypical About The Company
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Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.
Application Process
Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.
No third party or agency submissions will be accepted
IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.
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