Cavis
Media Buyer - Paid Social
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Salary: Competitive + Performance Bonus
Function: Media Buying | Meta & TikTok Ads | Lead Generation & Acquisition
Responsibility: Deliver efficient, compliant, and scalable acquisition through paid social channels.
Location: Hybrid (Leeds HQ – typically 2–3 days per week)
Reports to: Head of Performance Marketing
Job Type: Permanent
About Cavis
Cavis is a claimant acquisition agency, responsible for generating high-intent leads at scale. We operate in a regulated, performance-driven environment, using creative testing, data insights, and channel expertise to deliver efficient CPL and CPA across multiple legal verticals.
As we expand, we will support additional clients, new market verticals, and broader consumer services. Paid social is at the core of how we grow, and we are now strengthening our in-house media buying function to support that growth.
Role Overview
As a Media Buyer at Cavis, you will manage paid social campaigns across Meta, TikTok, X & Others, delivering compliant, conversion-focused media buying that supports high-volume claimant acquisition.
You will play a critical role in how we attract consumers who need legal support, balancing compliant execution with robust testing and optimisation. You'll work closely with Creative, Data, and Implementation experts, using insights to shape strategy and scale performance.
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Working across a diverse portfolio of claims, you’ll gain exposure to multiple audiences, legal contexts, and performance dynamics, making the role both challenging and highly engaging. Each claim type presents unique behaviours and motivations, requiring you to adapt messaging and targeting strategies to resonate effectively.
Key Responsibilities
- Execute paid media strategies across Meta, TikTok, X & more to drive efficient CPL and CPA for legal claims campaigns
- Audit and evaluate multiple ad accounts, using performance data to build clear optimisation roadmaps
- Work closely with the Creative Strategist to shape paid social strategy aligned to specific vertical goals
- Use platform data (and internal BI where relevant) to inform daily optimisation decisions, including disposition data
- Monitor and maintain ad account hygiene, naming conventions, and structure
- Report key insights, bottlenecks, risks, and performance trends
- Ensure every change made in the ad account ties directly to objectives and KPIs
- Produce clear weekly/monthly reporting with actionable recommendations
- Ensure full compliance with legal and client advertising requirements, platform policies, and internal standards
You’ll Succeed in This Role If You
- Have 3+ years of experience running paid social campaigns, ideally in lead generation, regulated sectors, or high-volume direct response
- Have strong experience running paid social campaigns at scale
- Understand effective testing, scaling, and optimisation approaches for performance-driven campaigns
- Are data-led, comfortable reviewing platform performance, and able to turn insights into action
- Are highly organised and maintain clean, scalable account structures
- Have excellent written and verbal communication skills with a clear, concise reporting style
- Are proactive, curious, and able to solve problems independently
- (Nice to have) Experience in agency environments, financial services, claims, insurance, or DTC performance marketing
- (Nice to have) Experience working with higher-volume budgets or multi-vertical campaigns
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What Success Looks Like (First 3–6 Months)
- CPL and CPA improvements across core campaigns
- Structured testing implemented with consistent learnings
- Strong partnership with Creative Strategist and wider teams
- Clean, organised, and well-structured ad accounts
- Clear reporting that drives decision-making and scaling
- Confident ownership of multiple claimant acquisition campaigns
Benefits
- Private Medical Insurance
- Medical Cashback Plan
- Life Assurance
- Income Protection Insurance
- Critical Illness Cover
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