Media Client Partner

Media Client Partner

PLEASE NOTE: As part of our organisational changes, our ongoing structure and roles continue to be reviewed. While this role is being advertised, circumstances may change and the role could be withdrawn/amended. Applications Close 14th October.

At WHSmith Europe our people are at the heart of everything we do. They are the ones that go the extra mile for our customers, the ones that enable our growth. As a Media Client Partner, you’ll play a key role in growing our retail media business across either the Food or Non-Food category. You’ll build strong partnerships with brands and suppliers, working closely with internal buying teams to develop impactful campaigns that deliver against client objectives and commercial targets.

You’ll own your category strategy, identify new opportunities to grow media revenue, and maximise the value of our media assets through innovative campaigns and strong commercial relationships. From negotiating media investment and developing joint business plans to ensuring campaigns are delivered seamlessly, you’ll be a key point of contact for our brand partners.

This is an exciting opportunity for a commercially focused relationship builder who enjoys working collaboratively, generating new ideas and playing a role in shaping the growth of a developing retail media proposition.

What you will be doing:

• Manage the retail media for either the food or non-food category by working closely with our internal buying teams and our brand partners
• Work closely with suppliers to understand their campaign objectives and work with the team to develop campaigns that meet these
• Meet your sales, income and asset utilisation targets to achieve the overall commercial objectives. Ensure you are filling our media assets as well as achieving the best yield
• Develop your category strategy and execute it by working alongside the Media Client Partnerships Manager and the wider buying team
• Constantly think of new ideas, both campaigns and new media assets to further drive our retail media portfolio
• Develop relationships beyond shopper marketing teams with brands to access incremental budgets including attending brand days and showcasing our retail media portfolio
• Fully understand our joint business plans with suppliers and play your part in negotiating the retail media spend within it as well as generating incremental media spend
• Ensure all our retail media campaigns are loaded correctly into the appropriate systems both from a contract point of view and to ensure our operations team can execute the plans in store
• Be the go-to contact for our brand partners for anything that influences our retail media plans
• Opportunity to manage the Media Sales Exec and supporting their personal development through coaching and knowledge sharing
• Play a part in creating a collaborative culture across the team where everyone feels valued and heard