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Media Intelligence & Digital Specialist
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Media Intelligence & Digital Specialist
The Media Intelligence & Digital Specialist will be responsible for supporting the Company’s marketing intelligence, digital analytics and emerging technology capabilities. The role will monitor media and competitor activity, analyse campaign and consumer data, support online reputation monitoring and identify opportunities to use AI, automation and digital technologies to improve marketing effectiveness. The position will also support the development and optimisation of the Company’s wider digital ecosystem, including digital platforms, applications and CRM-related activities.
The successful candidate will be an analytical and digitally curious individual who combines strong data capability with an interest in marketing, consumer behaviour and emerging technology. They will be comfortable working with large amounts of information, identifying meaningful patterns and translating analysis into practical recommendations. The role requires someone who is proactive in exploring new technologies and can identify practical applications of AI, automation and digital tools rather than simply reporting data.
Responsibilities
Key Responsibilities
Marketing Intelligence & Reporting
- Develop regular reporting covering media performance, campaign effectiveness, competitor activity and market trends.
- Analyse marketing and consumer data to identify trends, opportunities and potential risks.
- Develop dashboards and reporting tools to support effective decision-making.
- Translate complex data into clear and actionable commercial recommendations.
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Competitor & Market Intelligence
- Monitor competitor campaigns, media investment, communication strategies and product launches.
- Track relevant developments in the automotive and wider consumer market.
- Identify emerging trends that may affect marketing strategy or brand positioning.
- Provide timely competitor and market intelligence to relevant stakeholders.
Brand Reputation Monitoring
- Monitor online conversations, customer feedback, social sentiment and emerging issues.
- Identify potential reputational risks and escalate significant issues appropriately.
- Support Marketing and Communications teams with data and insight relating to brand perception.
- Contribute to early identification and prevention of potential reputation issues.
AI, Automation & Emerging Technology
- Explore practical applications of AI and automation within marketing activities.
- Identify opportunities to improve content creation, reporting, data processing and consumer insight through technology.
- Test and evaluate emerging digital tools.
- Support the implementation of solutions that improve marketing efficiency and effectiveness.
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Digital Platforms & Ecosystem
- Support the operation and continuous improvement of digital platforms and applications.
- Assist with user experience and digital journey optimisation.
- Support CRM and wider digital ecosystem activities where required.
- Monitor digital performance and recommend opportunities for improvement.
Qualifications
Key Requirements
- 1–3 years' experience in digital marketing, marketing analytics, data analytics, marketing technology, research or a related discipline.
- Strong analytical capability and confidence working with data.
- Experience using dashboards, analytics platforms and reporting tools.
- Ability to identify patterns and commercial insights from complex information.
- Strong interest in AI, automation and emerging digital technologies.
- Understanding of digital marketing and consumer behaviour.
- Experience with competitor intelligence or social listening tools is desirable.
- Exposure to CRM, digital platforms or app environments is desirable.
- Strong attention to detail and problem-solving capability.
- Interest in automotive, technology and marketing innovation.
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