Diageo
Media Manager (EMEA Hub)
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Media Manager (EMEA Hub)
Role Type: Permanent, Full Time
Location: London
Reporting to: Global Media Director Marketing
About us:
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
Role Purpose:
Lead the end-to-end regional media agenda across [Whiskey / Guinness / Vodka, Tequila / Gin, Rum, Liqueurs], driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy.
You’ll translate global category and brand media blueprints into competitive, insight-led plans for markets across the region, maximising return on media investment through data-driven audience strategies, AI-enabled activation and integrated full-funnel media across Paid, Retail, Search, Social and Creator ecosystems.
Key Responsibilities:
Strategy & Planning
- Own the development and deployment of integrated regional media plans, connecting global category strategy with local market opportunities and growth ambitions.
- Ensure a consistent approach across markets while allowing flexibility for local dynamics, translating global blueprints into actionable plans that deliver measurable business outcomes.
Activation & Performance
- Oversee integrated full-funnel media activation, optimising investment to maximise reach, effectiveness and ROI.
- Drive media efficiency through strategic investment allocation, optimisation frameworks and adoption of DMAF global standards and tools.
- Monitor regional performance against targets, balancing short-term performance with long-term brand growth.
Data, Audience & AI
- Accelerate data-driven audience strategies to improve targeting precision and business impact.
- Scale AI-enabled planning, buying and optimisation to improve productivity and enable real-time performance improvements.
Retail Media Integration
- Co-lead the regional Retail Media strategy, embedding it as a core full-funnel growth driver across priority markets.
- Ensure campaigns follow the Retail Media Activation Framework (RMAF) and are fully integrated into broader media plans.
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Governance & Compliance
- Uphold Diageo’s media standards, ensuring compliance with the Diageo Marketing Code (DMC), Trusted Marketplace (TMP), data privacy and brand safety requirements.
- Identify and manage risks relating to media investment, data usage and platform integrity.
Stakeholder & Agency Leadership
- Lead and influence in-market, global and agency partners to deliver high-performance media outcomes.
- Connect Connected Reach plans with broader go-to-market strategies, balancing global consistency with local relevance.
- Challenge agencies and partners to deliver greater innovation, efficiency and effectiveness.
- Collaborate with the Scaled Reach team and wider regional hub to build competitive advantage for the category.
Commercial Accountability
- Own media’s contribution to category growth, including revenue uplift, return on investment, media efficiency and share of market, ensuring investment delivers measurable business impact.
Experience & Qualifications:
We’re looking for an experienced media leader with 8+ years’ experience across media planning, activation, digital marketing or media agency leadership, ideally with multi-market experience and significant media investment responsibility.
You’ll bring:
- Deep expertise across Paid Media, Programmatic, Social, Search and Video, with strong working knowledge of Retail Media.
- A proven track record of improving media effectiveness, return on investment and business performance.
- Experience driving digital transformation through innovation, automation and AI-enabled solutions.
- Strong understanding of audience strategy, measurement frameworks, media effectiveness and data-driven decision making.
- Experience working across complex, matrixed, multi-market environments with differing levels of media maturity.
- Proven ability to lead, challenge and elevate agency and partner performance.
- Strong knowledge of AI-enabled media capabilities, technology platforms, brand safety, data privacy and responsible marketing.
Leadership & Behaviours:
You’ll be a strategic, commercially focused leader who can turn global and regional priorities into actionable growth plans. You’ll be confident influencing senior stakeholders, navigating complexity and balancing standardisation with local flexibility.
We’re looking for someone with a growth mindset, a passion for innovation and continuous improvement, who uses data and insight to drive decisions, stays ahead of emerging media and technology trends, and leads with accountability and operational excellence.
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Success Measures:
Success will be measured through:
- Improved media efficiency, productivity, return on investment and effectiveness.
- Measurable contribution to media-driven revenue and category growth.
- Scaled adoption of AI-enabled activation and automation across markets.
- Increased contribution of Retail Media to overall media performance.
- Consistent, high-quality deployment of Connected Reach across the region.
- Strong agency and partner performance against agreed targets.
- 100% compliance with DMC, TMP, data privacy and brand safety standards.
Working with Us:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including but not limited to:
- Contemporary work life balance policies and wellbeing activities
- Contributory pension scheme
- Comprehensive health insurance for you and your family
- Annual bonus of circa 20% of your base salary (dependent on performance)
- Share options
- 28 days’ vacation per annum
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to set a higher standard, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning:
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type: Regular
Primary Location: 1HQ
Additional Locations:
Job Posting Start Date: 2026-08-19
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