Moriati Digital Recruitment
Media Planner/ Media Planning (Publisher/Brand side) £35k- £70k
London
£35k – £70k/yr
Posted 1 day ago
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What you will do
- Put together strategic media plans across a range of channels, audiences, and campaign objectives.
- Turn client and campaign briefs into clear, actionable media recommendations.
- Develop media strategies that identify the best channels, audiences, and opportunities to deliver against campaign goals.
- Build plans that are backed by audience data, insight, and research rather than simply relying on previous approaches.
- Use data to understand audience behavior and help determine where media investment will have the greatest impact.
- Plan integrated campaigns across multiple media channels, considering how different platforms work together.
- Work closely with internal teams to develop joined-up campaign solutions.
- Use media planning and audience insight tools to support recommendations and demonstrate the thinking behind each plan.
- Review campaign performance and use learnings to strengthen future planning and strategy.
- Present planning recommendations and explain the rationale behind channel, audience, and investment decisions.
- Keep up to date with developments across the media landscape and identify new opportunities for clients and campaigns.
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Experience Required
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- Previous experience in media planning, comms planning, or a closely related role.
- Experience developing multi-channel media plans and strategies.
- A good understanding of the wider media landscape across digital and offline channels.
- Experience taking a brief and turning it into a structured media recommendation.
- Comfortable using data, audience research, and insight to inform planning decisions.
- Experience using media planning, research, or audience insight tools.
- Strong numerical skills and confidence working with campaign data and budgets.
- Able to clearly communicate the thinking and strategy behind a media plan.
- Comfortable working with different internal teams and stakeholders.
- A curious, strategic mindset with an interest in audiences, media consumption, and how different channels can work together.
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