Job Title: Media & PR Officer

Department: Marketing

Location: Birmingham, UK – office-based with UK media/event attendance and occasional approved travel as required

Reports To: PR, Media & Events Manager

Employment Type: Permanent

Salary: Competitive, dependent on experience

About Diaspora Insurance

Diaspora Insurance provides bespoke insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders. As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.

Role Purpose

Provide dedicated operational and editorial support for Diaspora Insurance’s growing media, public relations, reputation and thought-leadership workload. The role will build and maintain media relationships, monitor and develop PR partnerships, prepare press and leadership content, coordinate the company magazine, identify and secure awards and speaking opportunities, support product and market launches, and maintain accurate media-intelligence and performance reporting. The role enables the PR, Media & Events Manager to focus on strategic relationships, senior stakeholder engagement and integrated reputation planning while ensuring consistent day-to-day press-office and editorial delivery.

Key Responsibilities

• Support implementation of the annual corporate PR, media, editorial and thought-leadership plan aligned to the FY2026/27 Marketing Strategy, priority corridors, regional expansion, digital transformation, product launches and reputation objectives.
• Maintain a detailed rolling PR and editorial calendar covering press releases, media pitches, interviews, feature opportunities, company magazine deadlines, thought-leadership articles, executive LinkedIn content, awards, speaking engagements, podcasts, webinars and key cultural or industry dates.
• Build, segment and continuously update the media database across UK, USA, Canada, Europe, Australia and relevant African source markets, including national media, insurance and financial-services media, diaspora publications, community radio, podcasts, television, online platforms, bloggers, editors, journalists and producers.
• Develop professional working relationships with journalists, editors, producers, publishers, event organisers, awards bodies, conference teams, podcasters, community media and PR partners.
• Monitor news, media coverage, social discussion, competitor activity, customer sentiment, industry developments, regulation, cultural issues and emerging reputational risks relevant to Diaspora Insurance and its active corridors.
• Prepare a concise weekly market-intelligence report covering Zimbabwe, Nigeria, Kenya, Ghana, Cameroon, Uganda, Francophone and other active markets, including developments, implications, risks, opportunities and recommended actions; escalate urgent issues immediately.
• Draft and edit high-quality press releases, media pitches, statements, holding lines, reactive comments, articles, opinion pieces, interview notes, FAQs, Q&As, briefing documents, speeches, award entries, speaker proposals, case studies and customer-impact stories.
• Coordinate internal fact-checking, evidence gathering, approvals and FCA-compliant sign-off for all external statements, ensuring that claims, figures, testimonials, product descriptions, regulatory references and disclaimers are accurate and substantiated.
• Manage routine press-office administration, including media enquiries, interview requests, deadlines, spokesperson availability, briefing packs, interview logistics, recording links, follow-up information and coverage collection.
• Support media preparation for the CEO, Executive Director, Channels Director, Head of Marketing and other approved spokespeople by producing tailored biographies, key messages, proof points, anticipated questions, speaking notes and background briefings.
• Coordinate the company magazine from concept to publication, including annual and issue-level editorial planning, themes, contents lists, contributor commissioning, interview scheduling, copy collection, editing, fact-checking, approvals, design handover, proofreading, printing or digital production and distribution.
• Maintain the magazine production schedule and editorial standards, ensure every issue reflects the global brand while remaining locally relevant, and secure useful contributions from leadership, employees, customers, partners, communities and subject-matter experts.
• Identify suitable commercial, editorial or distribution partnerships for the company magazine, prepare proposals and business cases, coordinate agreed deliverables and track readership, engagement, distribution and partner value.
• Research, assess and maintain a pipeline of PR and media partnerships, including diaspora publications, radio stations, podcasts, business platforms, community organisations, industry media and event organisers.
• Evaluate potential PR partnerships against audience fit, reach, credibility, editorial quality, geography, corridor relevance, cost, deliverables, content rights, lead opportunities, brand risk and measurable value before recommendation.
• Support negotiation, onboarding and administration of approved PR/media partnerships; maintain contracts or agreements, deliverable trackers, publication schedules, usage rights, invoices, performance evidence and renewal recommendations.
• Develop and maintain an annual awards calendar covering company, product, customer service, claims, innovation, digital transformation, leadership, workplace, community and marketing categories relevant to Diaspora Insurance.
• Identify high-quality award opportunities, assess eligibility and strategic value, gather supporting evidence, coordinate internal inputs, draft compelling submissions, manage deadlines and track shortlist, judging, ceremony and publicity requirements.
• Develop and maintain a speaking-opportunities calendar covering insurance, fintech, diaspora, remittances, community, migration, African business, customer experience, marketing and leadership conferences, panels, webinars, podcasts and roundtables.
• Proactively pitch Diaspora Insurance and approved leaders for suitable speaking opportunities; prepare speaker proposals, abstracts, biographies, headshots, presentation briefs, talking points and supporting evidence.
• Coordinate accepted speaking engagements, including organiser liaison, deadlines, presentation assets, travel logistics with the Events team, compliance review, rehearsal support, media amplification and post-event follow-up.
• Support the executive thought-leadership programme with research, drafts and publishing coordination for LinkedIn posts, articles, comments, speeches, interviews and other leadership content.
• Identify timely commentary opportunities linked to the UK protection gap, diaspora family protection, funeral and repatriation costs, community resilience, digital transformation, financial inclusion, UK Life Cover and market expansion.
• Support launch communications for UK Life Cover, new website and digital systems, new nationalities/corridors, Australia operations, partnerships, claims milestones, events and other approved corporate announcements.
• Coordinate media and editorial content arising from events, partnerships, customer stories and claims evidence, ensuring the strongest stories are repurposed across PR, magazine, website, LinkedIn, email and social channels.
• Maintain a complete media and PR archive covering approved press materials, coverage, recordings, photographs, consent, spokesperson documents, award entries, speaking submissions, partner deliverables and performance evidence.
• Monitor and report earned-media coverage, quality, reach, geography, sentiment, message inclusion, backlinks, referral traffic, share of voice, enquiries, speaking opportunities, award outcomes, partnership value and editorial delivery.
• Work with the SEO/CRO and Digital Growth teams to use PR activity to strengthen authoritative backlinks, branded search, online reputation, regional discoverability and AI/search visibility.
• Support reputation and issues management by maintaining escalation procedures, draft holding statements, monitoring coverage and ensuring potentially harmful or inaccurate content is reported immediately.
• Support media training, interview preparation and communications guidance for approved spokespeople and colleagues who represent Diaspora Insurance publicly.
• Ensure all work complies with the brand guidelines, Media Policy, Social Media and Influencer requirements, Financial Promotions policy, Consumer Duty expectations, data-protection rules, consent requirements and record-retention standards.