Ready Talent
Media Strategist
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About the job
We don't do traditional staffing or source resumes. Ready Talent is a global Managed Services partner built for the modern enterprise. We design and deploy agile, high-performing teams to execute critical projects and solve complex challenges for the world’s most ambitious brands.
Working here means being part of a highly coordinated, expert unit delivering actual outcomes. Our people get the best of both worlds: direct, high-impact engagement with Tier-1 global enterprises, backed by an agile structure built entirely around execution, complete professional autonomy, and zero corporate noise.
Role summary
We’re looking for an experienced Media Strategist to provide strategic leadership across the media ecosystem, initially with a strong focus on ZoomInfo Marketing (ZIM).
This role will lead the development of a holistic media strategy, connecting business and marketing objectives to clear strategic priorities, channel roles, investment decisions, audience approaches and activation plans.
The role will focus on improving the quality, consistency and effectiveness of media strategy and activation across teams, markets and campaigns. This includes setting strategic direction for Channel Managers, strengthening agency and partner relationships, establishing best practices, and creating scalable frameworks and ways of working that can be applied across the organisation.
The Media Strategist will operate at both strategic and channel level, setting overall direction and challenging recommendations while being comfortable going deeper into channel planning, activation, testing, optimisation and performance when required.
This is a hands-on strategic role for someone who can operate independently, influence across a complex organisation, and quickly bring greater structure, rigour and effectiveness to the media function.
What you’ll do
Lead holistic media strategy
- Develop and lead holistic media strategies aligned to business and marketing objectives
- Translate campaign objectives, audience insights, and performance signals into clear channel recommendations
- Define how different media channels should work together as part of a connected ecosystem rather than operating in silos.
- Identify opportunities to improve investment allocation, channel roles, and full-funnel effectiveness
- Identify opportunities to test new channels, approaches and activation models
- Partner with campaign, creative, measurement and regional teams to ensure media strategy is connected to broader marketing priorities.
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Strengthen media strategy and activation
- Help define and evolve best practice for ZoomInfo Marketing’s media strategy and activation
- Establish clear frameworks, principles, and planning approaches that improve consistency and quality of execution
- Provide strategic guidance to channel managers across activation, audience strategy, testing and optimization.
- Strengthen decision-making through clear recommendations and interpretation of performance data
- Establish repeatable ways of working that can scale across markets, campaigns, and vendors
- Work closely with media agencies, platform partners, and other external vendors to ensure strong strategic support and high-quality execution
- Set expectations for partner deliverables, strategic rigor, and activation standards
- Review partner recommendations and plans, providing challenge and guidance where needed
- Build productive relationships with key partners to unlock insights, innovation, and operational improvements
- Ensure vendor partners are aligned to internal priorities, governance, and success metrics
Best practices and operational excellence
- Establish and document media strategy and activation best practices
- Develop practical frameworks, tools and guidance that improve planning and execution quality.
- Share insights and learnings across stakeholders to strengthen media knowledge and effectiveness.
- Champion test-and-learn approaches and help embed a culture of continuous improvement
- Strengthen holistic performance reporting and performance shareouts, ensuring reporting translates into actionable strategic recommendations.
- Identify opportunities to simplify, standardise and improve media planning and activation processes.
- Create scalable approaches that can be adopted across teams, markets, campaigns and business areas.
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What we’re looking for
- Significant experience in media strategy, integrated marketing planning or a related strategic media role.
- Proven ability to develop holistic media strategies across multiple media channels.
- Experience working with external agencies, vendors, or platform partners.
- Strong understanding of media activation, optimization, and measurement principles.
- Ability to define best practices and translate strategy into scalable execution.
- Comfortable influencing cross-functional stakeholders and navigating ambiguity.
- Strong communication skills, with the ability to present recommendations clearly and credibly.
- Analytical mindset with the ability to interpret performance and turn it into actionable guidance.
- Experience operating across multiple markets or complex organizational environments is a plus.
Success in this role
Success will mean leaving ZoomInfo with a clearer, more connected and more scalable approach to media strategy and activation, initially demonstrated through the ZIM remit and with the potential to scale more broadly across the organisation.
Success will look like:
- Clearer and more integrated media strategies across campaigns and initiatives
- Stronger strategic direction and quality control across Channel Manager plans
- Better connection between media strategy, activation and business objectives.
- More effective partner relationships and better strategic contribution from vendors
- Well-defined best practices for ZoomInfo’s media strategy and activation
- More consistent, high-quality execution across channel planning and activation
- Improved collaboration between strategy, activation, and broader marketing teams
We review every application submitted through the official portal. Please do not send direct messages or LinkedIn connection requests to our team members regarding this role. Due to the high volume of applicants, doing so will not fast-track your application and may be viewed as a failure to follow the application instructions. Thank you for helping us keep the process fair and organised for everyone!
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