MediaTroopers
Media Team Lead
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About MediaTroopers
MediaTroopers is a fast-growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online-gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting-edge platforms.
About the Role
We are currently seeking an experienced and dynamic Media Team Lead to join our rapidly expanding Media team. In this role, you will play a pivotal role in driving user engagement, leveraging data-driven strategies, nurturing partner relationships, and maximizing the potential of our top media sources.
Key Responsibilities
- Lead and inspire a team of Media Buyers within a dynamic and fast-paced environment
- Strengthen, maintain, and cultivate relationships with various channels through effective leadership and communication
- Utilize data analysis to identify opportunities and drive strategic initiatives for the team
- Guide and motivate the team to achieve and surpass monthly targets for expenditures and revenue
- Foster collaborative partnerships with internal stakeholders to enhance productivity and results
- Oversee media buying strategy across programmatic, mobile/app, and direct channels, not limited to search and social
- Evaluate and onboard new DSPs and mobile media sources to diversify traffic beyond existing channels
- Own mobile app campaign performance (installs, in-app events, ROI) alongside web-based acquisition
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Requirements
- Minimum of 4 years of experience in media buying positions, demonstrating a strong understanding of industry trends and best practices
- Proven track record of at least 2 years in a managerial or team leadership role, showcasing exceptional organizational and motivational skills
- Relevant marketing or tech degree or certificate preferred, but not necessary if experience is applicable
- Proficiency in data analysis and a keen attention to detail, with the ability to derive actionable insights to inform decision-making
- Proven experience buying media across mobile app install campaigns (UA), not just web/search, including working knowledge of MMPs (AppsFlyer, Adjust, Kochava, etc) for attribution
- Hands-on experience with DSPs (e.g., The Trade Desk, DV360, Moloco) across programmatic and direct-response mobile buying, with expertise spanning programmatic display/native, in-app/mobile, paid social, and direct publisher deal, not solely search/PPC.
- Familiarity with app store ecosystems (iOS/Android), SKAdNetwork, and privacy-driven attribution changes affecting mobile measurement
- Experience negotiating direct media deals/insertion orders with publishers or ad networks, beyond self-serve platform buying
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What We Offer
- Competitive salary and performance-based incentives
- A collaborative and energetic team culture
- Onsite lunch provided by the company
- Mobile network plan as part of the company bundle
- Gym membership
- Health and dental insurance
- Team-building activities and company events
- Ongoing professional development and growth opportunities
Join us at Media Troopers and be part of a vibrant and innovative team that is shaping the future of media engagement in the online sports betting and casino industry. If you are passionate about driving results, leading teams, and making a meaningful impact, we would love to hear from you.
MediaTroopers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals of all backgrounds to apply.
Note: This job description is intended to provide a general overview of the position and does not encompass all tasks or responsibilities that may be required. The company reserves the right to modify or amend this job description at any time based on business needs.
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