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Media Team Lead
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Job Description
We are supporting a rapidly growing performance marketing and digital acquisition business with the appointment of a Media Team Lead to join its London-based team.
This is a hands-on leadership role for an experienced media buyer who has progressed into team management and has strong experience across affiliate/comparison traffic, paid social, mobile acquisition and performance marketing.
You will lead a team of Media Buyers while taking ownership of media strategy, budgets, performance targets and the development of new acquisition channels across multiple markets.
Location:
On site – London
Responsibilities:
As a Media Team Lead, your broad responsibilities will include but are not limited to:
- Lead, coach and develop a team of Media Buyers, creating a high-performance and collaborative environment.
- Set and oversee media buying strategies across paid social, programmatic, mobile/app and direct channels.
- Develop and manage paid social strategies across platforms such as Meta, Snapchat, X, Reddit, Telegram and emerging channels.
- Own the performance of high-volume affiliate and comparison-site campaigns, from strategy and creative through to launch, scaling and optimisation.
- Manage relationships with media channels, platforms, DSPs and other acquisition partners.
- Identify and evaluate new DSPs, mobile media sources and acquisition channels to diversify traffic and unlock new growth opportunities.
- Forecast, allocate and manage media budgets across multiple platforms and geographical markets.
- Monitor expenditure, revenue, ROI/ROAS and other key performance indicators against monthly targets.
- Lead mobile acquisition activity, including app installs, in-app events and native in-app advertising formats, alongside web acquisition.
- Define KPIs and use data analysis to identify performance opportunities and areas for improvement.
- Drive structured A/B testing, creative iteration and continuous campaign optimisation.
- Work closely with internal stakeholders to improve productivity, campaign performance and overall business results.
- Navigate platform compliance, certification and whitelisting requirements, particularly within regulated markets.
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Requirements:
- 4+ years of professional experience in media buying, with at least 2 years in a managerial or team leadership position.
- Previous in-house experience within an affiliate business is required.
- Strong hands-on experience working with affiliate or comparison-site traffic.
- Experience within a regulated or high-compliance industry, such as online gambling, sports betting, crypto or another comparable environment.
- Strong understanding of paid social platforms, including Meta, X, Snapchat, Reddit, Telegram or similar channels.
- Experience with platform compliance, certification and/or whitelisting processes in regulated verticals.
- Proven experience with mobile app acquisition / user acquisition (UA), including app installs, in-app events and native advertising formats.
- Working knowledge of mobile measurement platforms such as AppsFlyer, Adjust or similar MMPs.
- Experience managing significant media budgets against ROI/ROAS targets across multiple markets.
- Strong analytical skills and the ability to turn campaign data into actionable decisions.
- Excellent attention to detail, organisational skills and commercial awareness.
- Strong leadership and communication skills, with the ability to motivate a team while remaining hands-on with performance.
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What’s in it for you?
Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.
Benefits:
- Leadership responsibility within a growing performance marketing environment.
- Competitive salary with performance-based incentives.
- Opportunity to influence media strategy and channel development across multiple markets.
- Exposure to affiliate, comparison-site, paid social and mobile acquisition.
- A collaborative and fast-paced working environment.
- Team-building activities and company events.
- Ongoing professional development and career growth.
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