Parkside Recruitment
Medical Aesthetics Marketing Specialist - Fluent German/English
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Medical Aesthetics Marketing Specialist
Our international client is seeking an experienced Medical Aesthetics Marketing Specialist (fluent in German) for a fixed-term maternity cover position until approximately the end of September 2027.
THIS ROLE IS BASED IN LONDON
If business needs and mutual interest align, we can discuss extending the contract or continuing employment with the company.
This position will be responsible for all social media and digital channels, reporting to the Director of Marketing. The digital specialist will lead conversations around the brand, engaging with consumers, estheticians, providers, influencers, Key Opinion Leaders (KOLs), and colleagues.
Responsibilities
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Social Media Management:
- Manage social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content, and live.
- Generate organic content; liaise with the Influencer agency and Sales Teams.
- Track and measure Social Media Performance.
- Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
- Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
- Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
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Content Management:
- Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
- Explore tagged content to select shareable content & repost content to Instagram stories daily.
- Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.
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Campaign Management:
- Create email journeys for providers, leads, and consumers that engage with the audience and continue to optimize open and click-through rates.
- Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
- Control social media expenses according to the Marketing Director’s guidance and marketing budget.
- Manage the LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
- Brief and optimize social media and PPC lead generation campaigns in close partnership with the media agency. Liaise with the CS team to share Meta leads.
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Platform and Tool Management:
- Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
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Website and E-commerce Support:
- Manage E-com performance, optimize customer journey (cross-selling, UX). (DE)
- Create promotions and measure and track Performance (KPI tracking). (DE)
- Support Product launches via the digital landscape (webshop, website, and Ads). (DE)
- Website maintenance, review user experience and pageview metrics to optimize content flow, website updates, and resource platform management available to clients.
- Google Analytics analysis and reports.
- Support the Senior Digital Manager in merchandising the e-commerce store.
- Support with the trade shows and Congresses as required.
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Requirements
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Experience:
- 3-5 years of applicable experience in a social media role with a focus on customer service.
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Languages:
- Fluency in English and German is a must.
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Industry Experience:
- Beauty or aesthetics industry experience essential.
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Technical Skills:
- Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
- Expertise with websites, digital campaigns, and Google Analytics.
- Strong understanding of the digital environment (B2B- e-com) and lead generation.
- Familiarity with marketing computer software and online applications (Mailchimp, Hootsuite, Later, SurveyMonkey, Photoshop).
- Excellent knowledge of MS Office and WordPress.
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Skills:
- Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
- Proactive and timely responses to all incoming messages. Some weekend work expected.
- Eye for engaging, shareable content with the ability to think and act quickly.
- Creative and innovative mindset to implement out-of-the-box campaigns.
- Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multitasking, teamwork, and adaptability.
THIS ROLE IS BASED IN LONDON
HYBRID WORKING
CONTRACT TO SEPTEMBER 2027
Interested? Please apply.
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