Inizio Evoke
Medical Copywriter
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Medical Copywriter
At Inizio Evoke, we put the soul into science, use empathy as our measure of excellence and commit to only brave action – because health deserves so much more. Our health first, sector second approach covers the full spectrum of marketing and communications, using insight-driven creativity to inspire meaningful behaviour change across multiple channels and audiences. We believe everyone has a purpose at Inizio Evoke, and it’s everyone’s role to Make Health More Human™.
Location: This role can be based at our Brighton, London, Manchester or Macclesfield office, on a hybrid model. Minimum 2 days in the office.
About the Role
We are looking for a Medical Copywriter who thrives on transforming complex clinical information into compelling, accurate, and approvable copy. You’ll contribute to the development of scientific storytelling across digital, print, video, and interactive formats—working in partnership with art, strategy, and medical stakeholders to craft persuasive, high-quality content.
This is a role for a writer who loves science and strategy in equal measure—someone who can write for both clarity and compliance, and who understands how language can shift beliefs, behaviours, and health outcomes.
What You’ll Do
- Write clear, compelling, and compliant promotional copy for HCP, payer and/or DTP audiences across global and local projects, with increasing ownership over content across tactics.
- Translate complex scientific and clinical data into accessible messaging that aligns with brand strategy and regulatory requirements.
- Develop copy for digital, print, social, video, IVAs, MOAs, websites, congress and more – ensuring a consistent brand voice and clear message hierarchy.
- Collaborate cross-functionally with Creative copywriters, Art Directors, Strategists, and Medical/Regulatory to ensure alignment on scientific accuracy, story flow, and execution feasibility.
- Ensure all copy is properly referenced, annotated, and submission-ready per guidelines.
- Support concept development and early-stage ideation, offering strategic messaging input and bold copy explorations.
- Participate in internal reviews, client meetings, and MLR (Medical, Legal, Regulatory) discussions to advocate for the work and navigate feedback constructively.
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Who You Are
- A confident writer with experience in healthcare or pharmaceutical advertising, including medical or scientific content.
- Comfortable working within regulatory and compliance frameworks, with a solid grasp of claim structure, referencing, and label interpretation.
- Curious and rigorous—someone who dives deep into disease areas and clinical data to write accurately and persuasively.
- Detail-oriented and deadline-driven, managing multiple assignments with focus and follow-through.
- A collaborative teammate who thrives in a fast-paced, multi-disciplinary environment and enjoys taking on new challenges.
Qualifications
- 2yrs+ of experience in medical or pharmaceutical copywriting, ideally in an agency setting.
- Working knowledge of MLR submission processes and promotional requirements.
- Demonstrated ability to write for multiple audiences (HCP, payer, DTP) and formats (emails, websites, IVAs, video scripts, congress etc.).
- Life science degree preferred, but advertising, communications or journalism, considered.
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Bonus Points For
- Experience in rare disease, oncology, or high-science therapeutic areas
- Confidence navigating MLR meetings and advocating for approvable messaging
- Familiarity with Ziflow and Veeva or similar platforms used in pharma review processes
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At Inizio Evoke…
We believe nobody is here by mistake. You’ll be supported in connecting your strengths to real impact—and encouraged to grow your craft, your confidence, and your career.
If this sounds like you, we’d love to hear from you.
Benefits:
- Dynamic Working
- Personal Development fund
- Generous holiday allowance
- Cycle to work scheme
- Pension contribution
- Various health and wellbeing benefits available
- Online training platform/programs
- Discretionary bonus scheme
- Community action focussed programs
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
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Jessica, London
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