Business Development

• Identify and pursue new business opportunities within low-acuity monitoring and connected care environments.
• Drive growth through both expansion of existing accounts and conversion of competitor-held business.
• Develop and execute territory sales plans aligned to revenue, connectivity, and retention objectives.
• Position Baxter solutions as an enabler of digital healthcare transformation rather than solely a medical device purchase.

Sales

• Manage the entire sales process from opportunity identification through to implementation and post-sale adoption.
• Conduct value-based selling by identifying customer challenges and aligning Baxter solutions to clinical, operational, and financial outcomes.
• Lead complex sales opportunities involving multiple stakeholders and decision-makers.

Customer Relationship Management

• Build and maintain strong relationships with clinical operational, technical, and procurement stakeholders.
• Develop executive-level relationships across key accounts.
• Understand customer priorities and proactively identify opportunities to support initiatives such as:
  • Patient deterioration management
  • Vital signs automation
  • Digital ward initiatives
• Promote broader Baxter solutions around the patient care environment where appropriate.

Data Analysis and Reporting

• Analyse account performance, sales data, and market intelligence to identify growth opportunities.
• Use insights to adapt territory strategies and maximise performance.
• Maintain accurate forecasts and provide regular business updates.

Collaboration

• Work cross-functionally with therapy, medical, marketing, bringing in expertise to enhance the customer experience and identify the challenge you are solving.

CRM & Funnel Management

• Utilize CRM tools to build and track funnel, record customer interactions, and engagement levels ensuring personalized follow-up and support.

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field or equivalent experience.
• Minimum of 5 years of experience within the medical device field – proven track record selling to the NHS.
• Experience managing complex sales cycles involving multiple stakeholders.
• Experience with digital healthcare, medical device connectivity, or EPR integration is highly desirable.
• Must live on the territory.

Skills and Competencies

• Exceptional relationship-building and stakeholder management skills.
• Strong commercial awareness and business acumen.
• Excellent communication, presentation, and negotiation skills.
• Ability to sell value-based solutions in highly competitive markets.
• Strong understanding of NHS structures, procurement frameworks, and decision-making processes.
• Demonstrated ability to manage complex opportunities and long sales cycles.
• Analytical mindset with the ability to utilise data to influence decisions and drive growth.
• Highly organised with effective territory and time management skills.
• Ability to work independently while collaborating effectively within a cross-functional environment.
• Proficiency with CRM systems and sales planning tools.

What are some of the benefits of working at Baxter?

• Professional development opportunities
• Pension
• High importance placed on work-life balance
• 25 days annual leave (increasing with service)

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.