Little Emperors
Membership Growth & Engagement Manager
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Role Overview
The Membership Growth & Engagement Manager plays a key role in growing and engaging Little Emperors' membership base across both our direct (B2C) membership and our B2B2C programme. You'll own membership insight and reporting, giving the business a clear, accurate picture of who our members are, how they engage and where the opportunities lie. You'll drive the growth of our direct membership and lead the development of our B2B2C programme, making sure both reflect the value and exclusivity of the Little Emperors proposition. Managing the Membership Executive and working closely with the Head of Memberships, the Marketing team and the wider business, you'll help us grow a loyal, engaged and valuable member community.
Please note this role is office based 4 days a week and one day working from home
Key Responsibilities
Membership Insight & Reporting
- Build and maintain a clear, accurate picture of the membership base, analysing member cohorts, behaviour and value across direct and B2B2C membership.
- Own membership reporting and KPIs, sharing regular insight on trends, issues and opportunities with the Head of Memberships and the wider business.
- Make sure membership data is accurate, consistent and clearly defined, working with the relevant teams to close any gaps.
- Share insight with the wider Marketing team to inform retention, engagement and acquisition activity.
Direct Membership Growth & Engagement
- Identify opportunities to attract, convert and onboard new members.
- Understand what drives members to join, book and stay, and identify opportunities to improve engagement across the member journey.
- Support retention and re-engagement initiatives through insight and delivery.
- Gather and act on member feedback, making sure it shapes how we improve the member experience.
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B2B2C Programme
- Lead the strategy and development of the B2B2C programme, defining partner criteria and priorities that fit the Little Emperors brand.
- Manage and grow relationships with existing partners, monitoring performance and finding ways to increase member sign-ups and bookings.
- Oversee new partner outreach, making sure it is targeted, on brand and aligned with the programme strategy.
- Work with the Marketing team on partner launches and communications.
Membership Proposition
- Continually review the membership offering across tiers so it stays competitive, relevant and valued.
- Research industry trends and competitor membership programmes to identify new opportunities.
- Recommend new member benefits, partnerships and offers that increase the value of membership.
Team Leadership
- Manage, support and mentor the Membership Executive, providing clear direction, feedback and day-to-day guidance.
- Oversee partner outreach and member communications so they are delivered to a high standard, on brand and in line with our membership strategy.
- Track membership KPIs and deliver agreed growth and engagement targets, reporting regularly to the Head of Memberships.
What we are looking for
Experience
- Experience in membership, loyalty, partnerships or account management, ideally within luxury travel, hospitality, private clubs or another premium brand.
- A track record of growing a membership or customer base, from acquisition and conversion through to engagement.
- Experience developing and managing partner programmes or commercial partnerships that deliver measurable growth.
- Experience managing and developing a direct report.
- Experience using CRM systems and performance data to report on and improve results.
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Skills & Qualities
- Analytical, with the ability to turn data into clear insight and recommendations.
- Strong commercial awareness, with an eye for opportunities and for matching the right proposition to the right audience.
- Able to balance strategic thinking with hands-on delivery.
- A strong feel for brand, making sure member and partner communications reflect Little Emperors.
- A warm, personal approach to members: helpful, never pushy.
- An understanding of what affluent and discerning audiences expect from a premium experience.
- Excellent communication and relationship-building skills, with senior partners and members alike.
- Highly organised, able to manage multiple priorities at once.
- Collaborative and comfortable working across teams.
About Little Emperors
Founded in 2009, Little Emperors is a private luxury travel club connecting travellers and independentadvisors with the world's finest hotels, experiences and journeys. Travellers access the lowest available rates and real benefits like complimentary breakfast, room upgrades and hotel credits, through an intuitive platform and a team of travel experts available by phone, WhatsApp or email, day or night. Independent advisors join through MyLER, an invite-only programme giving them the tools, relationships and commercial terms to build a successful luxury travel business.
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