Polish Village Bread - Marketing Manager

Polish Village Bread is a well-established and growing bakery business, proudly producing high-quality traditional Polish bakery products for customers across the UK. As we continue to expand, we are looking for an experienced and proactive Marketing Manager to strengthen our brand, increase customer engagement, and support the next stage of our growth.

This is an exciting opportunity for an experienced marketing professional who enjoys taking ownership and delivering results. The role is primarily based at our Northampton head office, with hybrid working available where appropriate. Reporting directly to the leadership team, you will be responsible for developing and implementing the company's marketing strategy, increasing brand awareness, and driving customer growth across both digital and traditional marketing channels.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives.
• Build and strengthen the Polish Village Bread brand across the UK market.
• Plan, manage and evaluate marketing campaigns across online and offline channels.
• Manage all social media platforms, creating engaging content and increasing audience engagement.
• Oversee the company website and digital presence, working closely with external agencies where required.
• Coordinate promotional campaigns, product launches and seasonal marketing activities.
• Manage relationships with external marketing agencies, designers, photographers, and suppliers.
• Analyse campaign performance using relevant marketing tools and provide regular reports with recommendations.
• Manage the marketing budget and ensure effective return on investment.
• Conduct market and competitor research to identify new opportunities.
• Work closely with Sales, Operations, and Senior Management to support business growth.