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Meta Ads Specialist - UK
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Job Overview
We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance.
Core Tasks
- Design, implement, and manage paid advertising campaigns in Meta
- Work with team for keyword and audience research to guide campaign strategies
- Monitor budget allocation and performance of all paid ad campaigns
- Analyze campaign performance data to identify trends and insights
- Provide basic reporting on campaign performance as needed
- Collaborate with design team for assets to leverage and A/B test in campaigns
- Perform other marketing and lead-gen related tasks as needed
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Must-Have
- 3-5+ years managing paid ads campaigns on meta
- Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands)
- Intermediate experience in Google Sheets / Excel for basic campaign reporting
- Familiarity with ad targeting and segmentation techniques
- Strong (C-level) written and verbal English communication skills
- Ability to work full-time EST
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Nice-to-Have
- Certifications in Meta Ads and / or Google Ads
- Familiarity with Gmail and Slack for internal comms
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