AlphaCapitalGroup
Meta Media Buyer
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Full-time Contractor | Remote | UK Working Hours | London Office Available
We’re looking for an experienced Meta Media Buyer to take ownership of paid social performance across two brands within a growing in-house marketing team.
This is a client-side role, reporting directly to the Head of Paid Media and working closely with our in-house marketing teams.
We’re looking for someone who is strategic, data-driven and creatively minded. You’ll be responsible for developing and executing Meta strategy, managing and scaling campaigns, maintaining a strong creative testing pipeline, and providing clear, evidence-led reporting on performance and next steps.
Meta is a continually evolving platform, and we’re looking for someone who understands its growing demands, stays ahead of developments and is willing to continually test and adapt their approach rather than relying solely on what has worked previously.
Key Responsibilities
- Own the strategy, management, optimisation and scaling of Meta campaigns across Facebook and Instagram.
- Develop and maintain a structured creative testing pipeline, including new hooks, angles, concepts and formats.
- Use performance data to identify account opportunities.
- Work closely with our in-house team, providing clear briefs and strategic direction for static and video advertising.
- Analyse and report on performance using clear metrics, insights and recommended actions.
- Collaborate with our Head of Attribution & Tracking to understand performance beyond platform-reported data and identify opportunities for optimisation and scale.
- Manage budgets responsibly, working within agreed parameters while proactively highlighting opportunities for increased investment where performance supports it.
- Maintain a broader understanding of the customer journey and how Meta performance contributes to overall marketing and commercial objectives.
- Stay informed of Meta platform developments, advertising policies, AI and automation capabilities, and evolving best practices.
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What We're Looking For
- 3+ years of hands-on Meta Ads experience with demonstrable results.
- Proven experience managing and scaling significant monthly advertising spend.
- Expert-level, hands-on experience in Meta campaign strategy, optimisation and scaling, with clear evidence of success in live accounts.
- Strong creative testing capabilities and experience working with designers or creative teams.
- Highly analytical, with the ability to translate data into clear decisions and recommendations.
- Strong understanding of attribution and the limitations of platform-reported data.
- A proactive and experimental approach to testing and performance improvement.
- Strong communication skills and the confidence to lead strategy, contribute ideas, challenge constructively and respond positively to findings and recommendations from others.
- An understanding of Meta's role within the wider marketing ecosystem and customer journey.
- Excellent written and verbal English.
- Ability to work consistently during UK business hours, Monday-Friday.
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Highly Desirable
- Experience within finance, trading or another regulated industry, third-party attribution platforms such as Hyros, CRO/landing-page optimisation, and experience contributing to or executing paid creative strategy, would be advantageous.
Working Setup
This is a full-time contractor role. The role is remote, and candidates may be based outside the UK but must be consistently available during UK working hours (9am-6pm, Monday-Friday).
Candidates based in or around London will also have the option to work from our London office.
A full role description, including further detail on responsibilities, team structure and expectations, is available as part of the application.
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