Customer Thermometer
Mid-Level Marketing Executive
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Customer Thermometer
Customer Thermometer is the pioneer of short survey solutions; with our 1-click feedback software we're helping the world's most customer-obsessed businesses get quick and accurate feedback from their customers in seconds. We integrate with more than 75 platforms; with an ambitious roadmap of new integrations and exciting features.
We are looking for an all-round marketing enthusiast to join our small but mighty team. Someone who can own the marketing strategy and help proactively propel the marketing function. You'll need a proven track record in B2B SaaS lead generation to include creating and executing trackable lead generation and content campaigns via multiple channels, both paid and organic.
You should have real HubSpot experience, enough Google Ads knowledge to hold an agency to account, and copy that converts.
This is an exciting opportunity to help grow and develop an innovative campaign marketing function, leveraging our leading content in the CX, CSAT and EX space.
We all work from home, but we're not strangers: we aim to get together once a month to spend a working day together in the same room.
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Key tasks and responsibilities
- Own and deliver the current overarching marketing strategy
- Create measurable, organic inbound lead generation
- Create and execute SEO strategy; rank highly for all relevant keywords and tie organic and non-organic keyword strategy together
- Understand the target audience (online and offline) and know how to optimise the website for users as well as search engines (and bots!)
- Own and drive our data and email/outbound campaigning using HubSpot to customers, trialists and the wider market
- Lead and trial email flows – build, test, measure, improve
- Constantly drive improvements in engagement with our email marketing, adding in the latest content
- Create compelling and engaging content throughout the platform
- Trial nurture, tracking and reporting
- Assist our nominated agency with SEM marketing
- Be the voice and write copy for landing pages, ad-copy, nurture emails, social posts
- Lead social media campaigns
- Collaborate closely with product and engineering teams to drive outcomes
- Manage digital analytics and reporting tools, output weekly
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Experience
- Ideally 3–5 years in B2B SaaS or software marketing (CX a bonus!)
- You have run campaigns from brief to reporting rather than owning a slice of the funnel
- Hands-on HubSpot: workflows, lifecycle stages, forms and attribution reporting
- PPC knowledge sufficient to challenge an agency on keywords, match types and CPA
- Solid on-page SEO and keyword research, with a tool such as SEMrush or Ahrefs
- Experience in shaping and owning digital strategies within tech and SaaS environments
- Social media management experience
- Familiarity with international markets would be a bonus as we trade across 60+ countries
Benefits
- UK-based Remote work with one team day a month on the South Coast
- Monthly team collaboration in person meet-ups
- 25 days holiday + Bank holidays
- Private health insurance
- Company pension
- We use Slack <3
Full-time, or part-time from 30 hours for the right applicant. Tell us which you want.
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