Mirable Solutions
Mid-Market SaaS Sales Executive
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Mid-Market SaaS Sales Executive
Location: Birmingham
Job type: Permanent, Full-time
Salary: Competitive basic salary + commission
Mid-Market SaaS Sales Executive – Birmingham
Are you an experienced B2B SaaS sales professional who knows how to build pipeline, manage complex sales cycles and consistently close new business?
Mirable Solutions is recruiting a Mid-Market Sales Executive on behalf of a rapidly growing UK software company. This is an opportunity to join an established, well-funded technology business at an exciting stage of its development, with ambitious plans for continued UK and international growth.
You will take ownership of a defined UK territory, managing the complete sales process from initial engagement and discovery through to commercial negotiation and signed agreement.
You will receive support from sales development, marketing and product teams, alongside a flow of qualified opportunities. However, this is not a role for someone who simply waits for leads. The strongest performers will proactively develop their own pipeline, create opportunities and take full responsibility for delivering their number.
The Opportunity
This is a genuine revenue-owning new business sales role with clear targets, accountability and the autonomy to manage your territory effectively.
You will sell a business-critical SaaS platform to mid-market organisations, working with operational, commercial, technical and senior decision-makers. Sales cycles will often involve multiple stakeholders and require strong discovery, qualification, value creation and commercial negotiation.
The business has a proven product, an established customer base and significant investment behind its next stage of growth. You will be joining a high-performance sales environment where strong sellers are given the platform, support and opportunity to succeed.
Key Responsibilities
As Mid-Market SaaS Sales Executive, you will:
- Own a monthly new business Annual Recurring Revenue target.
- Manage the complete B2B sales cycle from first conversation through to contract signature.
- Develop and execute a territory sales plan.
- Convert marketing-generated and sales-qualified leads into commercial opportunities.
- Build additional pipeline through targeted prospecting, outbound activity, referrals and networking.
- Maintain sufficient pipeline coverage ahead of each monthly target.
- Lead consultative discovery conversations before presenting a solution.
- Identify the customer’s operational challenges, commercial priorities and reasons for change.
- Build quantified business cases based on measurable value and return on investment.
- Engage and influence multiple stakeholders across each opportunity.
- Identify economic buyers, internal champions, decision criteria and genuine compelling events.
- Manage pricing discussions, commercial proposals and contract negotiations.
- Maintain an accurate sales pipeline and forecast using HubSpot CRM.
- Keep opportunity stages, values, close dates and agreed next actions up to date.
- Work closely with an aligned Sales Development Representative to prioritise and convert opportunities.
- Collaborate with marketing and product teams, sharing customer, market and competitor insight.
- Take personal ownership of results, forecasting and territory performance.
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What We’re Looking For
To be considered, you should have:
- A successful track record of closing new business within a B2B SaaS sales environment.
- Experience carrying and achieving an individual revenue or ARR target.
- Full-cycle sales experience, from prospecting and qualification through to negotiation and close.
- Confidence managing mid-market, multi-stakeholder sales opportunities.
- A consultative, discovery-led approach to selling.
- Experience creating a clear and commercially compelling reason for customers to change.
- The ability to translate software capabilities into business outcomes and measurable value.
- Experience using MEDDIC, MEDDPICC or a comparable sales qualification framework.
- The confidence to qualify opportunities rigorously and walk away from deals that are unlikely to progress.
- The ability to manage both supplied leads and self-generated opportunities.
- Strong CRM, pipeline management and sales forecasting discipline.
- Practical experience using HubSpot or a similar CRM platform.
- Confidence using AI tools to improve sales productivity, research, prospecting or workflow efficiency.
- Experience working in a target-led, high-growth or investor-backed technology business.
Desirable Experience
The following would be advantageous:
- Experience selling vertical SaaS, workflow software or operational technology.
- Experience working with customers that have complex operational requirements.
- Familiarity with buyers in areas such as engineering, maintenance, construction, property services, facilities or other field-based industries.
- Experience selling platforms such as finance, accounting, ERP, CRM, workforce management or business operations software.
- A track record of improving win rates, average deal values or sales-cycle velocity.
- Experience selling within a scaling UK SaaS business.
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How Success Will Be Measured
Your performance will be assessed against:
- New business ARR and monthly revenue targets.
- Pipeline coverage, quality and conversion.
- New opportunities generated within your territory.
- Win rate and average contract value.
- Sales-cycle progression and velocity.
- Qualification quality and deal control.
- Forecast accuracy and CRM discipline.
The Type of Salesperson Who Will Succeed
You are likely to perform well in this role if you:
- Take personal responsibility for your sales number.
- Can clearly explain what you personally sold, generated and closed.
- Think commercially in terms of ARR, pipeline, conversion and win rate.
- Ask challenging questions and diagnose the problem before presenting a solution.
- Build urgency around a genuine business need rather than applying artificial pressure.
- Are comfortable engaging senior stakeholders and navigating complex buying processes.
- Use data, technology and AI to work more effectively.
- Maintain high standards without needing constant supervision.
- Enjoy the pace, accountability and opportunity found within a scaling SaaS business.
Why Apply?
This role offers the opportunity to:
- Join an established and rapidly expanding UK software company.
- Sell a proven, business-critical SaaS platform.
- Take ownership of a defined UK mid-market territory.
- Work with the support of dedicated sales development, marketing and product teams.
- Manage commercially meaningful, multi-stakeholder sales opportunities.
- Develop your career within a well-funded technology business with ambitious growth plans.
- Make a visible contribution to new business growth and the company’s wider success.
About Mirable Solutions
Mirable Solutions specialises in identifying and developing high-performing B2B sales professionals.
We work closely with our clients to understand both the opportunity and the environment, allowing us to give candidates an honest and informed view of the role. If your application is successful, Mirable will support you throughout the recruitment and interview process.
Apply today if you are an experienced SaaS Sales Executive, Account Executive, Business Development Manager or New Business Sales Executive looking for your next opportunity in Birmingham.
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