Factory Pattern
Mid-Senior UX Designer
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Factory Pattern is an award-winning digital performance agency based in Cheltenham. We specialise in UX, conversion rate optimisation (CRO), web development and digital marketing, working predominantly with ecommerce and lead-generation businesses.
Our approach is simple: understand what users need, identify what’s getting in their way and use research, data, design and experimentation to make digital experiences easier and more effective.
We’re looking for a mid-to-senior UX Designer to join our team.
The Role
This is a hands-on UX role with a strong focus on conversion. It would suit someone whose UX practice is already user-centred and data-informed, and who wants to deliberately develop their skills in CRO and conversion-focused design.
You don’t need to have had “CRO” in your job title. What’s more important is that you’re curious about how people use digital experiences, comfortable working with data and interested in understanding whether the things you design actually work.
As our UX Designer, you’ll combine creativity, user-centred thinking and data to improve the websites and digital experiences we work on.
We’re not looking for someone who designs based purely on aesthetics.
You’ll use customer behaviour, analytics and research to understand what’s preventing people from converting, recommend ways to improve their experience, and then design and test solutions.
You’ll work across ecommerce and lead-generation websites, from larger website redesigns through to ongoing CRO programmes.
This isn’t a CRO strategy role. Strategic direction, cross-channel priorities and high-level positioning with clients sit elsewhere within the team.
Your role is much more hands-on: designing, testing, analysing and recommending.
You’ll work within a defined strategic direction, using what you learn from users and data to make better design decisions and feeding those insights back into the wider team.
What You’ll Be Doing
- Leading UX activity across website, ecommerce and CRO projects
- Analysing websites and customer journeys to identify friction and conversion opportunities
- Conducting UX research and turning behavioural insights into practical recommendations
- Creating user journeys, user flows, wireframes and interactive prototypes
- Designing intuitive, conversion-focused digital experiences in Figma
- Using analytics, heatmaps and session recordings to understand how people behave
- Developing evidence-based CRO hypotheses
- Designing variations for A/B tests and experiments
- Supporting the planning and delivery of experimentation
- Analysing test performance and using what we learn to inform future design decisions
- Carrying out UX audits and presenting clear, commercially focused recommendations
- Working directly with clients to understand their business and customer objectives
- Presenting UX concepts, research findings and optimisation recommendations
- Collaborating closely with developers, designers, project managers and digital marketing specialists
- Supporting projects from discovery through design, development and launch, then continuing to optimise them
- Maintaining high standards across usability, accessibility and responsive design
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Developing Your CRO Skills
CRO is an important part of what we do at Factory Pattern, and this role gives you the opportunity to develop your skills in it.
You might already have experience with CRO, experimentation or behavioural analytics. Or you might be an experienced UX Designer who has increasingly found yourself using data to inform your work and wants to take that further.
Either way, we’re not expecting you to arrive as a CRO strategist.
You’ll develop your CRO experience by applying your UX skills to real-world optimisation programmes. That could involve:
- Identifying where users drop out of customer journeys
- Reviewing analytics and behavioural data
- Analysing heatmaps and session recordings
- Turning observations into testable hypotheses
- Prioritising opportunities based on evidence and potential impact
- Designing variations for experiments
- Reviewing A/B test results
- Understanding why an experiment did or didn’t work
- Turning successful experiments into permanent UX improvements
- Helping clients get more value from their existing website traffic
Over time, you’ll build a stronger understanding of the complete optimisation cycle:
Research → identify → hypothesise → design → test → learn → iterate
The important thing is that you’re interested in developing that capability and using evidence to make better design decisions.
What We’re Looking For
You’ll need strong commercial experience in UX or digital product design, ideally within an agency environment.
We’re particularly interested in UX Designers whose work already demonstrates an interest in user behaviour, data and performance.
We’re looking for someone with:
- Strong commercial UX or digital product design experience
- A strong understanding of user-centred design
- An interest in CRO and conversion-focused design
- Experience designing ecommerce and/or lead-generation journeys
- Confidence creating wireframes, user journeys and interactive prototypes
- Strong Figma skills
- Experience using research or data to inform design decisions
- An understanding of analytics and behavioural data
- Familiarity with heatmaps and session recordings
- A good understanding of responsive web design
- A portfolio that demonstrates your UX thinking, not just the finished visual design
- Confidence explaining the thinking and evidence behind your design decisions
- Confidence communicating directly with clients and stakeholders
Previous experience with CRO, experimentation or A/B testing would be a big advantage, but you don’t need to be a CRO specialist.
Previous experience working within a digital agency would also be advantageous.
Tools and Experience
Experience with some of the following would be particularly useful:
- GA4
- Hotjar or Microsoft Clarity
- A/B testing and experimentation platforms
- Shopify
- WordPress and WooCommerce
- Ecommerce UX
- UX audits
- Accessibility and inclusive design
- Front-end development principles
- SEO, PPC and wider digital marketing
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You don’t need to be a developer or digital marketer.
But you should understand that UX doesn’t operate in isolation. You’ll be working alongside these disciplines, so understanding how UX fits into the wider digital customer journey is important.
The Team
You’ll join a close-knit, multidisciplinary team covering UX, design, development, digital marketing, data and project management.
We work collaboratively rather than operating in isolated departments.
That means you’ll regularly work with people with very different specialisms, share ideas, challenge assumptions and work together to find the best solution.
We’re a relatively small team, so you’ll have the opportunity to make a real contribution rather than being one small part of a much larger process.
The Type of Person We’re Looking For
We’re looking for someone who is naturally curious.
Someone who wants to understand why users behave the way they do rather than simply designing what they’ve been asked to design.
You’ll be comfortable balancing user needs with commercial objectives and increasingly using evidence rather than assumptions to support your decisions.
You’ll ideally be:
- Curious and analytical
- Commercially aware
- Proactive and comfortable taking ownership of your work
- Confident challenging assumptions constructively
- Comfortable presenting your thinking to clients
- Collaborative and happy working as part of a small specialist team
- Interested in the bigger picture rather than simply completing design tasks
- Interested in developing your CRO and experimentation skills
- Motivated by seeing measurable results from your work
Why Join Factory Pattern?
You’ll have the opportunity to combine UX design with CRO and develop your skills in an area that’s becoming increasingly important to the way digital experiences are designed.
You’ll get:
- £40,000–£50,000 salary
- Hybrid working from our Cheltenham office
- The flexibility to work in the office up to five days a week if you prefer
- The opportunity to join an established, award-winning digital agency
- Work across ecommerce and lead-generation businesses
- Hands-on experience with CRO and experimentation
- The opportunity to develop your conversion-focused design skills
- Direct relationships with clients and exposure to wider digital strategy
- A collaborative, multidisciplinary agency environment
- Exposure to UX, CRO, ecommerce, development and digital marketing
- The opportunity to see the measurable commercial impact of your work
If you’re an experienced UX Designer who wants to go beyond producing wireframes and interfaces, understand more about how your work performs and deliberately develop your skills in CRO and conversion-focused design, we’d love to hear from you.
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