Aquent
Mid-weight Communications Strategist [209763]
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Job Title: Mid-weight Strategist
Location: London (Victoria – 3 days hybrid: Tuesday, Wednesday, Thursday)
Salary: £45,000 - £55,000 basic + Performance Bonus Scheme + Premium Benefits
Employment Type: Permanent
Are you a sharp, fast-thinking Comms Planner who loves the craft of agency strategy but wants to escape corporate red tape and endless network bureaucracy? We are a thriving, 15-person independent integrated agency experiencing rapid international growth. We are searching for a confident, client-facing Strategist to take the tactical reins on our flagship account—a world-renowned global financial services and luxury card brand. If you thrive in a nimble, close-knit environment and love turning fast-paced briefs into high-performing customer communication frameworks, this is your home base.
What’s in it for you?
- Financial Reward: £45,000 - £55,000 base salary plus an agency-wide performance bonus scheme.
- Work-Life Balance: 25 days holiday + 3 days at Christmas shutdown + your Birthday off as paid leave.
- Health & Wellness: Private health insurance and a monthly gym membership contribution.
- Culture & Impact: Direct access to agency founders, zero corporate bloat, and a clear progression path into future strategic leadership.
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What you’ll be doing
- Deconstruct & Distil: Ingest high-frequency, tactical briefs from our anchor financial client across luxury consumer, small business, and corporate merchant tiers.
- Craft the Proposition: Define the exact channel architecture, messaging frameworks, and single-minded propositions (SMPs) that guide creative copywriters and designers.
- Own the Digital Journey: Focus heavily on high-impact customer communications—building intelligent strategies optimised for email ecosystems, mobile apps, and social channels.
- Command the Room: Act as a trusted strategic advisor to senior clients. Lead client presentations, demonstrate your expertise live, and confidently defend your strategic choices under pushback.
What you’ll bring
- Agency Experience: 3 to 6 years of proven experience as a Strategist or Planner in a UK marketing agency environment (prior experience in a small/independent agency is strongly preferred).
- True Comms Planning DNA: Deep expertise in traditional comms planning, asset mapping, customer messaging, and creative brief writing.
- Tactical Channel Expertise: A portfolio rich in high-volume email-led campaigns, lifecycle CRM, app integrations, and targeted digital activations rather than slow-moving TV or traditional Out-Of-Home (OOH).
- Sector Familiarity: Financial services or premium B2C experience is a definite plus, but your core comms planning mechanics and agency agility matter most.
- Client Confidence: Natural presence when presenting to clients, with the resilience to navigate constructive live debate and defend your work with authority.
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Client Description
Our client is an independent, integrated communications agency based in London. Established in 1995, the agency focuses on digital marketing, brand strategy, and content creation, with notable clients spanning the travel, retail, and financial services sectors.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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