At TLC, we create experiences that reward consumer behaviour and build stronger relationships between people and brands. We believe strategy sits at the heart of that process, transforming data, insight and human understanding into campaigns that drive measurable business results.

This is a role for someone who loves asking questions, challenging assumptions and turning research into compelling stories that inspire creative thinking and commercial action.

You'll be the bridge between clients, consumers and creatives, ensuring every campaign starts with a meaningful human insight and ends with measurable impact.

At TLC, strategy isn't about writing lengthy decks that sit on a shelf.

Success means:

• Better questions
• Stronger insights
• Sharper briefs
• More impactful creative ideas
• Happier clients
• Measurable campaign results

You'll help create a culture where every recommendation is grounded in evidence, every idea has a strategic purpose and every campaign can demonstrate real value.

What You'll Be Doing

As our Mid-Weight Strategist, you'll own the strategic process from brief to pitch, helping define audiences, uncover opportunities and shape integrated promotional and loyalty solutions that deliver results.

You'll:

• Transform research, data and observations into powerful consumer insights
• Develop inspiring creative briefs that unlock exceptional ideas
• Define target audiences and map customer journeys
• Build strategic narratives for pitches, presentations and client workshops
• Partner closely with Creative, Sales, Partnerships and Production teams to create integrated campaign solutions
• Guide clients on measurement frameworks, success metrics and campaign evaluation
• Champion a culture of research-led thinking across the agency
• Establish strategic best practice from client brief through to campaign delivery
• Create and evolve tools, templates and frameworks that make great strategy accessible across the business
• Support and mentor junior planners and researchers
• Build trusted client relationships and position TLC as a credible strategic partner
• Contribute to new business opportunities, helping to convert insight into revenue and growth
• Demonstrate the commercial impact of your work and a clear contribution to ROI

Who We Are Looking For

Experience

• Proven experience in strategy, planning, insights or a related role within an agency environment
• Experience working across integrated marketing, promotional marketing, loyalty or customer engagement programmes
• Strong track record supporting or leading successful new business pitches
• Experience translating complex research and data into clear, persuasive recommendations
• Excellent presentation and storytelling skills
• Strong understanding of brands, consumer behaviour and customer journeys
• Fluent written and spoken English

You Are...

• Naturally curious about people, culture and brands
• Always asking "why?"
• Energised by new ideas, trends and emerging consumer behaviours
• Commercially minded and comfortable balancing creativity with business objectives
• Confident presenting to clients and senior stakeholders
• Pragmatic, adaptable and solutions-focused
• Comfortable challenging assumptions with evidence
• Able to develop a hunch, investigate it and prove it
• Collaborative and generous with your expertise
• Someone who enjoys helping teams think differently
• The person in the room who spots both the opportunity and the insight behind it

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.

If you're excited by everything we've told you, then it's time to apply!