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Middleweight Copywriter
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About the Role
3 month FTC
We're looking for an experienced Middleweight Copywriter to join our team, working for a premium global jewellery brand. You'll lead the adaptation and execution of global campaigns across digital-first channels, including email, web and banners.
Working as an extension of our client's in-house creative team, you'll collaborate closely with copy leads, client stakeholders and channel teams to bring campaign ideas to life across the customer journey.
You'll be working from established tone of voice guidance, campaign messaging frameworks and channel-specific briefs, helping create a consistent narrative across touchpoints while ensuring every message feels engaging, relevant and on-brand.
This is a unique opportunity for a digitally-minded writer who understands how to translate brand campaigns into compelling customer experiences across email, web and digital communications. You'll play an important role in ensuring messaging remains clear, consistent and connected throughout the customer journey.
We're looking for someone who combines strong writing craft with strategic thinking and meticulous attention to detail. You'll be comfortable working within established brand frameworks while identifying opportunities to strengthen storytelling, improve customer understanding and elevate the overall experience.
This role is ideal for someone who enjoys bringing structure to content, consistency to messaging and clarity to complex customer journeys, helping define what best-in-class customer communications look like for one of the world's leading premium jewellery brands.
Creative Opportunities
This role goes far beyond traditional customer communications. You'll help tell the stories behind major collaborations, cultural moments and global product launches that bring together the worlds of jewellery, fashion, beauty and entertainment.
One day you could be helping launch a collection inspired by a beloved entertainment franchise; the next, crafting messaging for a collaboration co-created with a renowned fashion stylist, influential creative or cultural institution. It's a chance to work on campaigns that are culturally relevant, globally visible and genuinely exciting to be part of.
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What You'll Do
- Adapt campaign messaging across email and owned digital channels, ensuring every touchpoint is clear, engaging and on-brand.
- Create connected customer journeys through clear and compelling storytelling.
- Apply tone of voice consistently across all communications.
- Translate campaign messaging, product information and brand communications into customer-friendly copy.
- Work closely with designers, Creative Directors and stakeholders to create joined-up customer experiences.
- Structure and shape content across a range of digital channels, ensuring clarity, consistency and effectiveness.
- Present and discuss copy solutions with stakeholders, confidently explaining your thinking and rationale.
- Use editorial judgement to strengthen messaging within established brand and channel frameworks.
- Stay connected to trends across luxury retail, fashion, digital experience and customer engagement.
- Explore AI-powered tools to enhance workflow efficiency and content development.
About You
- 5+ years' experience in Copywriting, Content Design or Creative Communications roles.
- Experience creating email and digital communications for premium, luxury, fashion or lifestyle brands.
- Proven experience adapting campaign messaging across multiple channels and markets.
- Strong understanding of email's role within the wider customer journey.
- Excellent writing and editing skills, with exceptional attention to detail.
- Comfortable working from established tone of voice guidelines and channel-specific copy briefs.
- Confident presenting work and building strong working relationships with stakeholders.
- Able to balance creative thinking with clarity, consistency and commercial objectives.
- Highly organised, proactive and comfortable working in fast-paced environments.
- Naturally curious about culture, fashion, luxury retail, customer behaviour and emerging technologies.
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Essential Skills & Experience
- Specialist expertise in email, digital copywriting and customer communications.
- Extensive experience working with premium fashion, luxury, beauty, lifestyle or jewellery brands.
- Strong experience adapting campaign messaging across multiple digital channels and touchpoints.
- Excellent writing, editing and proofreading skills, with exceptional attention to detail.
- Strong understanding of tone of voice development and application across different formats and audiences.
- Strong understanding of customer journeys, engagement and loyalty communications.
- Proven ability to manage multiple projects and deadlines simultaneously.
- Excellent communication, presentation and collaboration skills.
Nice to Have
- Experience within luxury jewellery or premium retail sectors.
- Experience leading or mentoring creative teams.
- Experience writing for ecommerce and customer communications.
- Understanding of customer journeys and content strategy.
- Understanding of personalisation and customer lifecycle marketing.
- Experience working with tone of voice frameworks.
- Hands-on experience with AI-powered creative tools.
What Success Looks Like
- Customer communications consistently deliver premium, on-brand experiences.
- Global campaigns are successfully adapted across email and digital touchpoints with creative consistency.
- Creative quality sets a new benchmark for the client and wider business.
- Customers experience seamless, engaging communications throughout their journey.
- The team is recognised as a trusted creative partner, bringing fresh thinking and innovation.
Hybrid Working
We encourage collaboration by working a minimum of three days per week in the office, while offering employees the flexibility of working the remainder of the week from home.
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