Arise
Mobile App Head of Growth & Monetization (Remote - M/F/D)
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Role Overview
Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results through AI. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. We are looking for a CMO who runs growth and monetization primarily through AI: agents, automation, and models that plan, launch, and optimize campaigns. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you.
Tasks
- Take full responsibility for growth and monetization initiatives, from strategy to execution, running them through AI agents and automated workflows.
- Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI.
- Set clear, measurable goals for all campaigns and use AI to monitor ROI, KPIs, and performance in real time.
- Optimize campaigns, pricing strategies, and user journeys using AI-driven analytics and automated experimentation.
- Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale.
- Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities.
- Lead process improvements to make growth operations efficient, repeatable, and automated.
- Collaborate with product, marketing, and design teams to implement high-impact features.
- Decide where AI runs autonomously and where human oversight is required.
- Document strategies, systems, and outcomes clearly to ensure transparency and alignment.
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Requirements
- Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results.
- At least 4 years in a comparable business environment (app experience and performance marketing a plus).
- Hands-on experience with AI tools: LLMs, marketing automation, agentic workflows, and prompt design.
- Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.
- Experience planning, executing, and optimizing multi-channel marketing campaigns.
Ideal Candidate
We’re a great match if you:
- Thrive on measurable results and clear KPIs.
- Prefer autonomous work and taking ownership of outcomes.
- Excel at building AI systems that implement growth strategies with precision and foresight.
- Enjoy prioritizing actions that maximize impact.
- Can create order out of complexity and define processes where needed.
- Prefer action over bureaucracy — meetings that should have been emails are your enemy.
- Communicate effectively in English (German or Russian a plus).
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Benefits
- Full ownership of growth initiatives with direct, measurable impact.
- Access to Premium AI subscriptions.
- Challenging, high-responsibility role with creative freedom.
- Flat hierarchies and close collaboration with the CEO.
- Permanent remote work with flexible scheduling.
- Exciting tasks, steep learning curves, and the ability to shape the future of Arise.
- Competitive compensation and paid annual leave.
Application
Get in touch!
Send us:
- Your CV
- An informal cover letter detailing how you will build an AI-driven growth and monetization engine for Arise
We’re looking for someone who thrives on results, clarity, and action — and we can’t wait to work with you.
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