Future Publishing
Mobile Apps Marketing Executive
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Who we are
We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.
Our Mobile Apps team in Bath manages engagement across Future's acclaimed international brand portfolio on iOS, Android, and third-party platforms. We collaborate closely with internal brand teams and external global partners like Apple, Readly, and Amazon to feature our expert content. You'll join a supportive, agile department focused on expanding our digital readership and app audience growth. This position offers a fantastic opportunity to shape multi-channel campaigns that connect millions of readers with trusted media.
What you'll do
Reporting to the Senior Marketing Manager, you'll manage marketing campaigns across third-party platforms, with a specific focus on Apple News+ and Readly. You'll work closely with internal editorial, design, and commercial teams to build and promote digital app products.
On a daily basis, you'll:
- Gather engagement data using tools like Google Analytics, Meta Ads, and Apple Ads to uncover growth trends.
- Prepare regular analytical reports.
- Coordinate promotional schedules.
- Manage project tracking to ensure smooth campaign delivery across our iOS and Android app suite.
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Deliver promotional campaigns across Apple News+, Readly, and third-party channels to support audience growth. Gather and analyse engagement data from iOS and Android app platforms to identify commercial growth opportunities. Prepare clear analytical reports and summaries of market trends for internal editorial and brand teams. Coordinate promotional content efforts alongside internal editorial, design, and marketing stakeholders. Maintain project tracking documentation to support data-informed campaign planning and product launches. Partner with external platform managers at Apple and Amazon to secure featured promotional placements.
What you’ll bring
- Practical familiarity with third-party content platforms, including Apple News+ and Readly.
- Experience with digital marketing concepts and audience engagement strategies.
- Familiarity with web analytics tools such as Google Analytics to track campaign metrics.
- Understanding of paid media options, such as Meta Ads or Apple Search Ads.
- Strong written communication skills with high attention to detail.
- Ability to work collaboratively with cross-functional teams in our Bath office.
Minimum Requirements
- Demonstrable experience supporting digital, app, or multi-channel marketing campaigns.
- Practical knowledge of major digital platforms, including iOS, Android, Apple News+, or Readly.
- Working knowledge of analytics software to monitor audience engagement data.
- Track record of coordinating projects alongside internal brand or editorial stakeholders.
- Capability to collaborate effectively with internal and external partners from our Bath office.
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What we offer
- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend scheme - with payment following the successful hire.
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Salary sacrifice Pension scheme up to 5% match
- Free drinks and snacks in our offices
The expected range for this role is £26,500 - £29,000
This is a hybrid role, working 2 days per week from our Bath Office. Internal job family level P6
Inclusion and Diversity at Future
At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
Find out more about Our Future, Our Responsibility on our website.
If you need any reasonable adjustments, please let us know, and we'll be happy to support you.
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