Mission | B Corp™
Model
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Lifestyle Models
London | Paid one-day brand shoot | Late September / early October 2026
About Mission
Mission is building the next generation of daily rituals for natural performance. We create great-tasting arabica coffee and matcha with creatine, yerba mate and essential vitamins - helping people get more from a ritual they already love. Always natural, science-led and built for performance.
Our products are already used by 12 Premier League teams, six Formula One teams and hundreds of GB athletes. We are now creating a new bank of warm, natural lifestyle photography that reflects the real people, routines and everyday performance behind the brand.
About the Shoot
We are casting two or three adult models for a one-day lifestyle and product shoot in and around London in late September or early October 2026. The images will show real coffee and matcha rituals alongside work, home, commuting and enjoyable movement or training.
We may run similar shoots every one or two months, so this could lead to repeat bookings. We welcome applications from experienced models and from people with the right look, presence and confidence who have less formal modelling experience.
We want the final cast to reflect the diversity of Mission's customers and strongly encourage applications from people of all ethnicities and backgrounds.
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The Profiles We're Casting
Profile 1: “Ben” - 38-45
- Lean and athletic rather than gym-built; believable as a regular runner, cyclist or active parent
- Grey at the temples, real skin and a lived-in athletic look are positives
- Comfortable in worn-in technical kit and casual everyday clothing
- Likely settings include an early kitchen, park path, car or travel-mug moment, and outdoor training
Profile 2: “Claire” - 40-54
- Genuinely within this age range; strong rather than simply slim
- Visible shoulder or arm definition, grey or greying hair, real skin and real hands are all positives
- Comfortable in good athleisure that works for training and coffee afterwards
- Likely settings include a bright kitchen with matcha preparation, strength training and an outdoor walk or hillside path
- The mood is active and capable - not anti-ageing, soft-focus wellness or “yoga on a clifftop”
Profile 3: “Georgie” - 25-40
- Fit and clearly strong, urban and put-together without looking overly polished
- Should read as a person with a demanding professional life, not as a fitness professional
- Comfortable moving between a city kitchen, commute, desk or office-kitchen moment and a training setting
- This profile may also be cast male, approximately 30-40, if it creates the right balance across the group
What the Day Will Involve
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- Natural product actions: scooping, pouring, whisking, shaking and drinking
- Relaxed close portraits and wider lifestyle frames
- Casual movement such as walking, running, cycling or light strength work, depending on the profile
- Indoor and outdoor locations in and around London
- Casual and workout looks; final wardrobe and sizing requests will be agreed with shortlisted talent
- Working closely with the photographer and Mission team to follow the shot list while keeping moments natural
Who We're Looking For
- Adults aged 18+ who closely match one of the profiles above
- Based in, or able to travel reliably to, London and nearby locations
- Comfortable being photographed preparing and drinking coffee or matcha and taking part in light movement
- Natural, collaborative and confident taking direction on camera
- Willing to work to the linked shoot, casting and visual guidelines
- Able to work in the UK; agency-represented and self-represented applicants are both welcome
Fee & Timing
- Fee: £300 per model for one shoot day
- Location: London and nearby locations
- Timing: late September / early October 2026; exact date to be confirmed
- Please state whether your quoted rate includes any agency fee and London travel
Shoot Materials - Please Review Before Applying
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