Counter Lead Responsibilities

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through a consistently consumer-focused approach. They are accountable for achieving this by:

• Reflecting a credible and professional Brand image to all internal and external consumers at all times
• Maximising sales through selling, providing excellent service, and adhering to retail standards
• Contributing to efficiencies by strictly following store/Brand/Company Procedures and guidelines
• Ensuring awareness of daily/weekly targets and delivering against them
• Staying updated on additional sales avenues, including eventing, Omni and digital channels
• Monitoring competitor activities and identifying missed opportunities
• Leveraging social media effectively to drive business, protect, and enhance Brand reputation
• Delivering the Brand Strategy while ensuring alignment with an effective local plan
• Planning and implementing local marketing and events initiatives, aligned with Retailer activities
• Ensuring excellence in service execution by:
  • Implementing measures to continually improve service levels
  • Enforcing a zero consumer complaints approach
  • Cultivating a surprise and delight culture
• Acting as a Brand Ambassador, embodying and demonstrating Brand values
• Managing all refunds and complaints in line with Company guidelines, consulting with the Area Manager when necessary
• Using digital tools to stay updated on knowledge and trends
• Executing a consumer recruitment and retention strategy to grow a loyal customer base
• Developing up-to-date product knowledge to ensure an industry-leading experience that meets consumer needs