Estée Lauder Companies
Moore's Coleraine, Counter Manager, Maternity Cover, 21.75 hrs
Causeway Coast and Glens District
Posted 10 days ago
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Counter Lead (Retail)
About the Role
The Counter Lead plays a pivotal role in supporting the Brand in driving sales turnover and market share through maintaining a consistently consumer-focused approach.
Responsibilities include:
Core Accountabilities
- Reflect a credible and professional Brand image with internal and external consumers at all times
- Maximise sales through selling, customer service, and adherence to retail standards
- Contribute to operational efficiencies by following store/Brand/Company procedures and guidelines
- Understand and track daily/weekly sales targets
- Monitor additional sales channels (events, Omni commerce, digital platforms)
- Stay updated on competitor activities and missed sales opportunities
- Manage and enhance Brand image through effective social media engagement
- Deliver the Brand Strategy, ensuring local plans are executed effectively
- Plan and implement local marketing & events initiatives aligned with retailer activity
- Drive service excellence by fostering a zero-complaints mindset and a "surprise and delight" culture
- Act as a Brand Ambassador, embodying values and leading by example
- Handle refunds and complaints professionally—adhering to Company guidelines and escalating as needed
- Utilise digital tools to stay informed and up to date
- Develop a consumer recruitment and retention strategy to build loyalty
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Operations
- Ensure excellence in standards (product, housekeeping, displays, pricing, messaging)
- Conduct daily retail standards reviews and maintenance
- Manage deliveries, stock movements, and administrative tasks within agreed timelines
- Implement and improve auditable processes, reporting risks and corrective actions
- Fulfill information requests accurately and promptly
- Minimise stock loss by enforcing Company Security Policies
- Maintain a safe working environment for consumers (adhering to Company and retailer policies)
- Achieve a minimum "Acceptable" grading across health & safety and operational audits
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Commercial Performance
- Manage daily replenishment, taking corrective actions where necessary
- Optimise sales performance using commercial reports
- Plan and execute visual merchandising layouts within guidelines and timelines
- Identify and resolve stock package issues, informing the Area Manager when required
- Manage promotions and discounts in line with Company policies
- Spot trends and suggest improvements to enhance product performance
Requirements & Qualifications
- Experience in a fast-paced retail/consumer-facing environment
- Strong drive for self-development
- Commercial awareness of industry trends and best practices
- Excellent communication, organisation, and prioritisation skills
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Skills
Sales Management
Retail Standards
Customer Service
Visual Merchandising
Stock Management
Social Media Marketing
Consumer Recruitment
Complaint Handling
Operational Auditing
Communication Skills
Organization Skills
Prioritization Skills