About Selina

At Selina Finance, our mission is to provide exceptional value with simple and flexible financial products. We’re achieving this by building a next-generation digital lender targeting homeowners across the UK. More than £2tn of equity value is locked up in UK homes, while homeowners still need to rely on high-interest-rate consumer loans, credit cards, or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there, one that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan.

We are building an incredible team and culture of high performance, development, reward, and recognition, ready for the next phase of our adventure, and this is where you come in!

We have quite a few things to be proud of:

• 🌏 We have 19 different nationalities across our London + Manchester offices
• 🏆 Voted as ‘one of the fastest-growing businesses in the UK’ by Business Leader Growth 500 for 2025
• 🏆 Voted top 30 of ‘Tempos 100 best start-ups to work for 2023’
• 🦾 Disability Confident Committed employer
• 🏆 BCorp Certified
• ✏️ Rated highly in our employee survey on:
  • ✔Workplace Culture
  • ✔Work Life/Balance
  • ✔Employee Recognition

Role Overview

As a Mortgage Advisor at Selina Finance, you will manage your own pipeline of customer applications from lead to completion, providing expert advice. Your focus will be on delivering outstanding customer service, meeting individual sales targets, and ensuring full regulatory compliance. You’ll play a key role in guiding customers through complex financial decisions, always acting with integrity, transparency, and professionalism.

What will you be doing?

• Manage an active pipeline of secured loan applications, taking ownership from initial enquiry through to completion.
• Deliver tailored advice based on customers' financial needs & preferences, and eligibility.
• Meet and exceed personal sales targets and conversion goals, contributing to overall business performance.
• Provide detailed and clear explanations of interest rates, repayment terms, fees, and affordability assessments to customers.
• Maintain a high standard of customer communication, ensuring a positive and informative journey throughout the process.
• Proactively follow up on new leads, ensuring all opportunities are actioned promptly and professionally.
• Maintain accurate and detailed records in CRM systems, ensuring real-time updates on customer interactions and progress.
• Collaborate with case managers and underwriters to ensure seamless progression of applications and early resolution of potential issues.
• Mitigate concerns proactively to ensure the highest chance of case completion success.
• Operate within FCA guidelines and adhere strictly to Consumer Duty, GDPR, and AML policies.
• Accurately assess and document customer affordability and suitability to protect both the customer and business.
• Stay current with changes in secured lending regulations and product criteria to ensure appropriate advice is always given (CPD).
• Liaise effectively with internal teams (case management, underwriting, and sales operations) to keep cases progressing smoothly.
• Provide performance insights and share customer feedback to help shape future improvements.
• Consistently hit agreed KPIs.
• Actively participate in training and development initiatives, continuously improving product knowledge and sales techniques.
• Seek feedback and coaching opportunities to enhance advisory skills and customer outcomes.