Alpinestars
MTB Sales Developer
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Alpinestars Mountain Bike Sales and Marketing Specialist
Alpinestars is a global leader in high‑performance protective gear, built on decades of innovation across the disciplines of motorcycle, motocross and motorsport, successfully transferring our success on track, to peace of mind for the everyday rider on road or trail.
Founded in 1963, the brand has become synonymous with technical excellence, athlete‑driven design, and a relentless commitment to pushing the boundaries of what’s possible in rider protection and performance.
Today, Alpinestars looks to a new challenge to shape the future of mountain biking. Through combining feedback from our class leading athletes and our extensive knowledge of cutting‑edge materials and advanced ergonomics, we are on a journey to take rider performance and protection to a whole new level.
Role Overview
You will be the driving force behind building the Alpinestars Mountain Bike retailer network in the UK from the ground up. This is a hands-on, field‑based sales and marketing role that blends commercial development, brand evangelism, and on‑the‑ground activation. A genuine, lived passion for mountain biking is non‑negotiable — it’s the foundation of how you’ll connect with retailers, riders, and the broader MTB community.
Key Responsibilities
- Retailer Network Development — Identify, target, and onboard new retail partners across the UK, ensuring Alpinestars MTB is represented in strategically valuable locations.
- Account Management — Build long-term relationships with retailers, ensuring consistent sell‑through, brand alignment, and commercial growth.
- Product Training — Deliver engaging, knowledgeable training sessions for retail staff, ensuring they understand the technical features, benefits, and selling points of the Alpinestars MTB product line.
- Merchandising — Implement in‑store merchandising solutions that elevate brand visibility and drive conversion.
- Event Representation — Serve as the face of Alpinestars MTB at local and national mountain bike events, demo days, races, and festivals.
- Community Engagement — Build authentic relationships with riders, trail associations, and influencers to strengthen brand presence.
- Market Intelligence — Monitor competitor activity, retailer performance, and emerging trends to inform strategic decisions.
- Sales Reporting — Provide structured updates on retailer acquisition, event outcomes, and commercial performance.
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Skills & Experience
- Mountain Biking Expertise — You must be an active mountain biker with deep knowledge of the sport, culture, and product landscape.
- Sales Development — Proven ability to open new accounts, negotiate terms, and build commercial partnerships.
- Training & Presentation — Confident communicator capable of delivering compelling product sessions.
- Event Activation — Experience representing a brand at consumer-facing events.
- Self‑Management — Comfortable working autonomously, managing your own schedule, and prioritising field activity.
- Brand Advocacy — Ability to embody and communicate the values of Alpinestars MTB authentically.
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Personal Attributes
- Deep passion for mountain biking — you ride, you follow the scene, you understand the culture.
- Energetic, proactive, and comfortable being the “face” of a brand.
- Strong relationship builder with natural interpersonal confidence.
- Highly organised with a bias for action and field engagement.
- Creative thinker who can bring the Alpinestars MTB story to life at retail and events.
📈 Success in This Role Looks Like
- A growing, strategically positioned retailer network across the UK.
- Retail partners who are confident, knowledgeable, and excited about the Alpinestars MTB range.
- Strong brand visibility at MTB events and within local riding communities.
- Consistent year‑on‑year sales growth driven by your field activity and relationship building.
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