MULTI-CHANNEL AND AI MARKETING APPRENTICE

Unique Opportunity in AI Multi-Channel Marketing

There is nothing else like this role available in the area. Working directly alongside our Marketing team, you will learn how to build, run, and optimise real-world marketing campaigns while mastering the absolute latest in digital strategy and AI technology.

What You’ll Be Doing Day-to-Day

• The Campaign Creator: Planning, implementing, and analysing digital marketing campaigns across email, social media, and multi-channel platforms to spread the Two Chimps word.
• The Content & AI Wizard: Using cutting-edge AI tools for prompting, content creation, workflow automation, and reporting to make our marketing punchier and faster.
• The Market Researcher: Studying customer behaviour, gathering data, and working out what makes our B2B and retail coffee lovers tick.
• The Brand Ambassador: Creating engaging content that brings the Two Chimps energy to life online and at live events.
• The Thinker: Collaborating on creative strategy while maintaining ethical, transparent, and sustainable marketing practices.

Where You'll Work

UNIT 3A
51 PILLINGS ROAD
OAKHAM
LE15 6QF

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider
CAMBRIDGE MARKETING COLLEGE LIMITED

Training course
Multi-channel marketer (level 3)

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.