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Multi - Channel Marketer Apprentice
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As a marketing apprentice you will work alongside a marketing account manager supporting campaign execution for several of our biggest brands. This will involve liaising with internal and external stakeholders to plan, pitch, execute and report back on a full range of marketing campaigns.
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
You will be part of a team of 14 individuals delivering marketing campaigns that meet business objectives, engage customers and drive sales. Marketing budgets are released on a quarterly basis. Using information gathered from market analysis, customer insights and sales trends, you will be part of a small team that will devise creative, innovative and impacting marketing plans that meet stakeholder objectives. For example, customer re-engagement through profiling or a research project, building a sales pipeline through automation, winning key accounts via account-based marketing, or creating networking opportunities through virtual training and events.
Once plans are approved, execution is managed by this individual alongside supporting resources in the form of external agencies. At the end of the quarter, this individual is responsible for collating campaign results and ROI, ready to be presented to stakeholders at quarterly business reviews.
Key Responsibilities:
- Maintain internal and external stakeholder relationships
- Execute a quarterly calendar of marketing activities
- Campaign briefing to marketing agencies
- Ongoing campaign optimisation
- Stakeholder updates
- Sales and product management engagement
Key Skills:
- Good interpersonal skills
- Good presentation abilities and strong communication skills
- Highly organised, able to manage projects and work to deadlines.
- Good copywriting skills and a strong command of the English language
- Knowledge of Microsoft Office and creative software
Where you'll work
Arrowhead Park
Arrowhead Road Theale
Reading
Berkshire
RG7 4AH
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
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Training provider
IXION HOLDINGS (CONTRACTS) LIMITED
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Training schedule
This will be a blended delivery, a mixture of Microsoft Teams and face-to-face. All training will take place on-site and within your working hours.
Ixion Holdings will complete functional skills where necessary and will ensure Health & Safety, British Values and Equality & Diversity are embedded throughout the course.
Desirable qualifications
- GCSE in:
- English (grade A* - C/Grade 4 - 9)
- Maths (grade A* - C/Grade 4 - 9)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
About this employer
Established in 1984, Westcoast Ltd is on a mission to make IT distribution simpler and more efficient for its partners. We are a privately held company that distributes leading IT brands such as Dell, HP, HPE, Microsoft, Lenovo, Apple and many others to a broad range of resellers, retailers and office product dealers in the UK and beyond.
http://www.westcoast.co.uk (opens in new tab)
Company benefits
- Full training and on-going Learning and Development support
- Excellent career progression
- Employee referral bonus
- Auto enrolment pension
- Discounted IT, electronics, mobiles and accessories
- Eye care scheme
- Cycle to work scheme
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
This role could lead to opportunities within marketing or data teams.
Ask a question
The contact for this apprenticeship is:
IXION HOLDINGS (CONTRACTS) LIMITED
Steven Vasiliou
Steven.Vasiliou@ixionholdings.com
The reference code for this apprenticeship is VAC2000053020.
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