Web Development and Multi-channel Marketing Apprentice

VQ Solutions are looking for a hardworking, tech savvy individual to join the team at Harrogate Web Solutions. In this apprenticeship, you will dive deep into the world of website development as well as multi-channel marketing. This is a great opportunity to kick start your career.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Designing and updating websites
• Managing and updating client social media accounts
• Designing and building Smartphone Applications
• Developing video animations
• Developing web applications
• Assisting in the building of customer-specific database systems

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.