Earth Cubs
Multimedia Designer
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Location: Remote (UK BASED ONLY)
Type: Full-time
Reports to: Marketing Director
Earth Cubs is looking for a hands-on creative who can move fluidly between marketing and product, turning our characters, stories, and sustainability mission into scroll-stopping content. This role sits at the intersection of brand storytelling and product experience: you'll be as comfortable editing a Reel for Instagram as you are helping shape how Frankie Fox, Wilfred Walrus, and the rest of the Earth Cubs crew show up across our app and video content.
You'll be a key creative voice for a growing children's sustainability and nature education brand reaching kids across the app, website, YouTube and social channels.
Social & Content Creation
- Work closely with the Social Media Manager to edit short-form video (Reels, TikToks, YouTube Shorts) featuring Earth Cubs characters, campaigns, and behind-the-scenes moments
- Develop scroll-stopping concepts and hooks tailored to a family and educator audience
- Ensure the visual quality and consistency of content across social channels, and YouTube
- Repurpose long-form content (show clips, app features, event footage) into platform-native social assets
- Support campaign content for brand partnerships
- Support reactive and trend-led content with quick-turnaround assets
- Create video and static content for ads across all platforms
Marketing Content Examples
Static & Carousel Posts
- Character "did you know" fact cards (e.g. Wilfred the Walrus explaining ocean plastic, styled as a single-frame Instagram tile)
- Quote card carousels pulling on teacher or parent testimonials
- Seasonal/topical static posts (Earth Day, back-to-school, National Tree Week) featuring a character in a relevant scene
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Partner-Based Marketing Assets
- Co-branded static or carousel posts for partners like Frank Water or National Grid, pairing an Earth Cubs character featuring impact stats or joint marketing campaigns
- Short-form video cutdowns of a partner activation (e.g. an in-person event) turned into a 15-30 second recap Reel
- Creating longer reels pulling together lots of videos from a partner activation such as a week long residential
- Competition/giveaway announcement assets for partner campaigns, including launch post, reminder post, and winner announcement
- "How to enter" explainer Reel or Story sequence for partner competitions
- Behind the scenes as we create the TV Show
App Demos Woven Into UGC-Style Content
- Screen-recorded app walkthroughs re-cut to feel native to TikTok/Reels (hands on phone, character voiceover, quick cuts) rather than a polished product demo
- "Day in the life of an Earth Cub" style content where a feature of the app (e.g. a game, a badge, a video) is shown as if a child/parent is discovering it naturally
- Before/after or reaction-style UGC (parent or kid reacting to a feature, a new episode, a badge unlock) using real footage
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Product-Facing Creative
- You will also have opportunities to help design and shape the Earth Cubs platform, working with our gang of characters and an established visual language
- Design visual assets and character-led illustrations, such as new badges, avatar outfits, seasonal rewards, game assets, quiz content. Help translate product features into shareable, story-driven content that shows (not just tells) what the app does
- Bring a content-creator's eye to product launches, feeding social-first thinking into how new features are introduced
What We're Looking For
- A portfolio of your best work, ideally in a brand, kids', or entertainment context
- Comfort working across both marketing calendars and product timelines
- Proficiency in design tools Figma, Adobe Illustrator and Adobe After Effects
- Experience creating content for children or family audiences is a strong plus
- A genuine interest in sustainability, nature, or education
- Bonus: illustration and animation skills
- At least 5 years experience
Why Join Earth Cubs?
- Be part of a mission-driven brand reaching over 100 countries and 10,000+ schools
- Help shape the creative direction of characters featured on national TV
- Work in a small, collaborative team where your ideas directly shape what millions of kids see
How to Apply
Send us your portfolio and a short note about why you'd be a great fit to hello@earthcubs.com
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