Maidstone Museum
Museum & Culture Marketing Senior Officer
London
Posted 1 day ago
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Strategic Marketing and Influence
- Develop and deliver the marketing strategy for Maidstone Museums and contribute to the Arts Hub strategy, aligning activity to Council and commercial priorities.
- Provide specialist marketing advice to museum officers and MBC colleagues, influencing service planning and commercial decision-making.
- Evaluate campaign performance and use insight to inform continuous improvement.
Commercial and Income Generation
- Lead promotion of venue hire, events, exhibitions, touring exhibitions, and retail
- Meet income generation and footfall targets
- Provide B2B and commercial marketing advice to the Arts Hub and partners.
- Support teams to maximise marketing budgets and deliver value for money while meeting strategic budgets
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Digital, Content and Campaign Delivery
- Manage website content, ticketing promotion, CRM, and email marketing campaigns.
- Provide strategic direction for content creation, ensuring brand, accessibility, and quality standards.
- Liaise with the in-house graphic designer, providing clear and cohesive briefs.
Audience Development and Engagement
- Work with Museum Events and Community Manager to support audience development activity, including engagement with underrepresented audiences.
- Represent the Council confidently at public events, exhibitions, and professional forums.
- Work with influencers, artists, and sector partners where appropriate.
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Partnerships, Projects and Resources
- Manage freelancers and external suppliers.
- Develop cross-council and external partnerships to amplify impact.
- Support funding applications and award submissions.
Corporate Responsibilities
- Communicate clearly and effectively with customers and stakeholders at an appropriate level.
- Demonstrate commitment to the Council’s Strategic Plan and corporate values.
- Comply with all Council policies including equality, health and safety, IT security, and emergency planning.
- Undertake learning and development as required.
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Skills
Strategic Marketing
Income Generation
Digital Content Management
CRM
Email Marketing
Audience Development
B2B Marketing
Campaign Evaluation
Stakeholder Management
Budget Management
Brand Management
Partnership Development
Event Promotion
Content Strategy
Public Relations
Freelancer Management
Location