Advocate Group
National Account Manager

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National Account Manager – Grocery
Location: London
Compensation: Competitive salary + bonus + benefits
About the Role
We're delighted to be working with a well-established FMCG business to recruit a National Account Manager in the Grocery channel.
This is a great opportunity to join a growing business with ambitious plans and a strong portfolio of products within the food sector. The business is continuing to invest in its brands and has clear plans for further growth across the UK Grocery channel.
The role will manage key Grocery accounts, with responsibility for developing customer relationships, driving growth, and delivering against commercial targets.
The team is open on background and experience level, so this could suit an existing NAM or a strong KAM/NAE ready to step up.
Key Responsibilities
- Manage and grow key Grocery customer accounts
- Build customer plans focused on distribution, visibility, ROS, and profitable growth
- Support JBPs, range reviews, promotional planning, and forecasting
- Work with buyers to unlock growth opportunities and key activation moments
- Track account performance and identify opportunities to improve
- Work closely with Category, Marketing, Supply Chain, and Finance
- Build strong relationships with customers and internal stakeholders
- Take ownership of account plans and deliver against agreed commercial objectives
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What We’re Looking For
- FMCG account management experience, ideally within branded food
- Degree qualified
- Grocery experience would be a strong advantage
- Strong organizational skills and confidence managing multiple workstreams
- Commercially aware, with a good understanding of forecasting, promotions, and P&L
- A relationship builder who can develop trust with customers and internal teams
- Positive, ambitious, and keen to keep progressing
- Open-minded, hands-on, and happy to get stuck in
This is a great opportunity to join a growing FMCG business with ambitious plans, strong internal support, and genuine progression opportunities.


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The business is looking for someone who can take ownership, build strong customer relationships, and develop alongside the role.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you.
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch or click “Apply Now” to be considered for this vacancy.
Contact Information:
- Call: 020 7871 8000
- Email: richard.horsfield@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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