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National Account Manager

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Job Overview
PAX is looking for an experienced National Account Manager to drive our commercial growth across the UK Grocery and Major Retail channels.
A key priority of this role will be developing new strategic grocery accounts and securing listings for PAX products with major UK retailers and other national retail groups.
The role will own key retailer relationships and lead account strategy, commercial negotiations, range reviews, new product listings, launches and sustainable long-term growth.
This is a hands-on, customer-facing commercial role. We value genuine retailer experience, strong buyer relationships and a proven ability to win and grow major grocery accounts more than corporate title.
Key Responsibilities
- Develop direct relationships with major UK grocery retailers and identify new account opportunities.
- Secure new product listings and expand distribution across strategic national retail accounts.
- Build strong relationships with buyers, category teams and other key retail stakeholders.
- Develop and execute customer strategies, annual account plans, JBPs, range reviews, promotional plans and new product launches.
- Lead commercial negotiations across pricing, retailer margins, listing fees, promotions, rebates and trade investment.
- Own account revenue, margin, forecasting and overall commercial performance.
- Prepare and present compelling, insight-led commercial proposals to retail customers and internal stakeholders.
- Analyse EPOS, category, pricing, competitor and shopper data and translate insights into commercial actions.
- Work closely with distribution partners where appropriate to ensure effective supply, execution and retail performance.
- Collaborate with Marketing, Supply Chain, Finance, Regulatory and Legal teams to deliver customer plans and product launches.
- Maintain a strong understanding of UK grocery trends, category dynamics and the competitive landscape, and identify new strategic retail opportunities.
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Requirements


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- 5+ years of FMCG, consumer goods or relevant national account management experience in the UK market.
- Proven direct account experience with major UK grocery retailers such as Tesco, Sainsbury’s, Morrisons, Asda or Co-op.
- Demonstrable track record of securing new listings, winning range reviews and/or expanding distribution within major UK retailers.
- Strong experience in JBP, range reviews, promotions, pricing and commercial negotiations.
- Strong understanding of retailer economics, margins, trade investment and account profitability.
- Strong commercial judgement, analytical capability and negotiation skills.
- Background with a high-growth consumer brand, challenger brand or major FMCG organisation is highly preferred.
- Experience in vaping, tobacco, nicotine, convenience, consumer electronics or another regulated consumer category would be advantageous.
- Strong relationship-building and stakeholder management skills, with the confidence to influence senior retail buyers.
- Comfortable operating in a fast-growing, entrepreneurial and international business.
- Hands-on, commercially driven and results-oriented working style.
- Excellent communication skills in English.
- Must be eligible to work in the UK without visa sponsorship.
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