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National Account Manager – Off-Trade
Location: Waterloo, London (Mon-Weds in office/2 days in field or WFH)
Role Type: Permanent / Full-Time
Start Date: ASAP
The Brand
Co-founded by Ellie Goulding in 2020, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand’s growth journey.
Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink and draught cocktails, made using only the finest natural, sustainably sourced ingredients and premium spirits. SERVED was the 2nd fastest-growing RTD spirit brand in the UK in 2025 and is now stocked in over 35,000 distribution points, including Tesco, Sainsbury’s, Asda, Morrisons, Ocado, Spar, Dhamecha, Parfetts, Premier, Londis, Budgens, Bestway Group and Booker Group.
The UK RTD category has grown 47.5% in the last five years and is now worth over £866m. The premium ready-to-drink cocktail category grew by an astonishing 87% last year, as consumers look to enjoy high-quality cocktails in a convenient and sustainable format, a trend that shows no signs of slowing down. We are led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business. We’re looking for like-minded people who are entrepreneurial, self-starters, hungry and itching to make things happen.
The Opportunity
We're looking for an ambitious National Account Manager to join our commercial team and play a key role in accelerating SERVED's growth across the Off-Trade (Grocery, Convenience Wholesale & E-commerce).
This is an exciting opportunity for someone with 2-3 years’ experience in FMCG account management who wants to take ownership of customer relationships, build growth strategies and make a measurable impact within one of the UK’s fastest-growing drinks brands.
Reporting to and working alongside the Head of Off-Trade and Head of Convenience & Wholesale, you'll play a key role in executing channel strategies, delivering activations, building meaningful relationships with retailers and wholesalers, improving visibility in depot and store environments, and helping drive incremental sales across our customer base.
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What you’ll be responsible for
- Own customer P&Ls, ensuring investment delivers profitable growth and strong ROI
- Develop customer-specific growth strategies using EPOS and shopper data to unlock distribution, visibility and rate of sale opportunities
- Building and executing strong JBPs that deliver key sales and growth drivers; share of shelf, POS, distribution, pricing, promotions and investment whilst ensuring profitable growth in line with business objectives
- Developing long-term relationships with buyers, supply chain, category, marketing, and activation managers.
- Identifying and securing new distribution opportunities across Grocery, Convenience, Wholesale and emerging Off-Trade channels
- Own customer demand forecasts, ensuring strong availability through close collaboration with Operations and Finance
- Sharing data and insights to the business with clear objectives
- Own execution of depot demonstrations and sampling activity
- Identify opportunities to increase distribution, visibility and rate of sale
- Through data analysis identify top performing stores to develop in to lighthouse accounts.
- Execute merchandising and POS activity across customer estates
- Monitor competitor activity and provide market insight
- Support customer meetings, presentations and commercial projects
- Represent SERVED at trade events and customer activations.
Who You Are
- Education to at least degree level, or equivalent, with specific experience delivering in a fast-growing, food or drinks brand.
- Have a minimum of 2+ years previous experience within a branded and fast-growing, food or drinks brand.
- You’ve been directly responsible for wholesale, grocery or convenience accounts with P&L responsibility.
- Ideally has strong and existing relationships within the wholesale, grocery and/or convenience channels
- Able to demonstrate a track record of successfully surpassing KPIs.
- Have your ear to the ground on current trends and the ability to make things happen.
- Personable and articulate with strong communication and influencing skills.
- Comfortable with active selling in depots and merchandising.
- You are results orientated, think commercially, value every pound and you’re a great brand ambassador.
- You are positive, ambitious, self-sufficient, great with people and a real team player
- You are extremely well organised, with a structured, methodical approach to work.
- You have a passion for working within a small, fast-paced and entrepreneurial environment where no task is too small.
- You thrive in a fast-paced environment and are comfortable balancing strategic projects with hands-on execution.
- Experience in field sales is preferred but not required.
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What’s in it for you
- To be part of one of the fastest growing and exciting businesses in the drinks industry
- Learn directly from experienced commercial leaders
- Gain real ownership from day one
- Work at the intersection of sales, brand and growth.
- Make a measurable impact on revenue
- Accelerate your commercial career in a high-performance environment
Package & Benefits
- Competitive base salary
- Annual bonus based on achieving annual KPIs
- 25 days holiday + public holidays
- 3% employer pension contribution, 5% optional employee contribution
- 4pm Friday finish
- Free SERVED for yourself, and product discount codes for friends and family
- Hybrid working - 3 days in our London Waterloo office, 2 days in field or WFH
At Served we believe in having a diverse team of like-minded, enthusiastic, hard-working and skilled people that make us who we are and a fundamental part of our growth and success.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate against workers or job applicants on the basis of race, age, nationality, ethnic or national origin, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, disability, religion or belief, gender or sexual orientation.
If being part of a hugely exciting and growing brand sounds exciting to you and you have the right skills, attitude and drive to help us lead the way as the UK’s leading premium RTD brand then we would love to hear from you.
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