Kirsty's
National Account Manager
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About Kirsty’s
Kirsty’s is one of the UK’s fastest-growing, purpose-led food brands. Founded in 2009 by mum and entrepreneur Kirsty Henshaw, the brand began as a personal mission to create safe, nutritious meals for her son with severe allergies. Today, Kirsty’s has grown into a trusted category leader, known for flavour, quality, and innovation in the free-from space.
Every meal is made in small batches at our state-of-the-art site in Harrogate, where we combine care, creativity, and category-leading standards. Our commitment to nutrition, accessibility, and sustainability has earned us national listings, consumer trust, and a loyal following across the UK.
2025 was a truly milestone year. With new innovation launches, including our exciting MyProtein Pot partnership, expanded distribution, and bold ambitions for growth, Kirsty’s is now entering its next phase and we’re looking for outstanding commercial talent to help lead the way.
The Role
As the National Account Manager- Convenience, you will take ownership of strategically important retail customers in a fast-paced, high-growth environment. You will report directly to the Senior NAM, while also working closely with the Sales Director to shape and execute the commercial agenda in supporting with one of our biggest Grocery Customers.
This opportunity would suit an ambitious National Account Executive ready for promotion, an existing Junior National Account Manager seeking greater ownership, or an established National Account Manager looking to join one of the UK's fastest-growing challenger brands.
Your Key Responsibilities
- Retail Customer Ownership with Growth Accountability- You will have the chance to take full responsibility for key grocery retail accounts. Shape strategic plans, unlock growth, and drive performance.
- Strategic Customer Development- Build collaborative relationships across buying, supply chain, finance, and marketing. Be a trusted, credible commercial partner.
- Full P&L Accountability- Own financial delivery at contribution level. Balance promotional strategy, range development, and margin delivery to create long-term value.
- Lead NPD and Category Solutions- Champion innovation launches and create compelling category stories that align with retail customer needs.
- Joint Business Planning (JBP)- Lead and negotiate Joint Business Plans that align customer priorities with Kirsty’s growth strategy.
- Drive Distribution and Range Expansion- Grow distribution across core and new products, ensuring strong mix management and profitable growth.
- Cross-Functional Collaboration- Work closely with internal teams across marketing, operations, supply chain, and category to deliver seamless customer execution.
- Commercial Influence at Every Level- Confidently engage with senior stakeholders, both internally and externally, demonstrating clarity, agility, and data-led thinking.
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Candidate Requirements
We’re looking for a commercially strong and growth-minded commercial candidate, with the hunger to make a tangible difference.
- FMCG experience in branded or own-label food and drink
- Ideally a level of National Account Management experience- open to channel
- Also, open to retail/buyer side candidates and category candidates who are commercially minded
- Proven ability to deliver growth and influence customer strategy
- Positive, resilient, and proactive, someone who thrives in fast-moving, entrepreneurial environments
- A passion for purpose-led brands and a desire to work where values meet action
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The role will require time spent at Kirsty's lovely head office in Harrogate, North Yorkshire.
Who Thrives at Kirsty’s?
People who succeed at Kirsty’s bring more than capability – they bring the right mindset.
- Team-Focused – You prioritise collective success and get stuck in
- Positive Energy – You bring passion, clarity, and momentum
- Resilient and Driven – You bounce back stronger and push forward with purpose
- Accountable – You take ownership, deliver outcomes, and make things happen
Why Join Kirsty’s?
- A brand with real purpose, delivering safe, healthy, and great-tasting food
- The chance to gain full commercial ownership and the freedom to shape your retail accounts
- A fast-paced, values-driven team where your voice and impact matter
- Exciting partnerships like MyProtein and major innovation in the pipeline
- A powerful growth journey, national impact, and genuine career progression
If you're looking for more stretch, more purpose, and a career move with meaning, now is the perfect time to join Kirsty’s.
Please Note:
We have chosen to work exclusively with PT Executive on this appointment. We kindly ask that other recruitment agencies respect this decision and do not contact us directly regarding this role. Any unsolicited CVs received from third parties will be forwarded to PT Executive and will not be considered as an introduction.
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