Wenzel's the Bakers Ltd.
National Account Manager Foodservice
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Wenzels the Bakers
Wenzels the Bakers is a family bakery business in Watford. We bake fresh every night for more than 100 of our own stores, and now we're taking that craft to restaurants, QSR brands, caterers, and wholesalers.
We're looking for a National Account Manager to lead this from the start. You'll open the doors, win our first key accounts, and help shape how we serve them. If you'd rather build something than just manage it, this is for you.
What we'll be selling
- Bespoke buns and rolls
- Brioche and speciality breads
- Our own range of chilled sandwich mixes with the shelf life to sell through wholesale
Who we'll be selling to
- QSR and fast casual brands
- Restaurant groups and managed pubs
- Contract caterers
- Foodservice wholesalers
- London based sandwich manufacturers
What you'll do
- Build a pipeline of foodservice prospects and take them from first contact through sampling, trials, and listing
- Own each customer relationship, including reviews, range development, and resolving service issues
- Work with our NPD and technical teams to develop bespoke products, from bun size and glaze to slicing and pack format
- Build pricing from our costings, protect margin, and negotiate contract terms
- Give production and supply chain reliable forecasts so we can plan the night runs
- Work with transport and customer service on delivery windows, cut-offs, and OTIF
- Report monthly on sales, margin, and forecast accuracy
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What we're looking for
- At least 5 years in foodservice sales, including 3 or more selling bakery products
- A track record of building a bakery foodservice business from a small base, winning named accounts in QSR, casual dining, or contract catering
- Confidence negotiating contracts, pricing, and annual cost price increases with buyers and procurement teams
- A good understanding of how a bakery runs: shelf life, frozen, ambient, and chilled formats, specs, minimum runs, and lead times
- Commercial numeracy and confidence with margin and forecasting in Excel
- A full UK driving licence and happiness to travel regularly
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It would be great if you also have
- Existing contacts with QSR brands, restaurant groups, pub estates, wholesalers, or contract caterers
- Experience taking bespoke products through NPD with a customer's development chef
- Knowledge of BRCGS or SALSA, and experience of chilled products into food to go
- Familiarity with CRM systems or bakery ERP such as Cybake
You'll need to be self-starting and persistent, and just as credible with a head chef as with a procurement director.
The package
- £45,000 to £50,000 (pro rata for part-time) plus commission linked to sales and margin
- Open to a commission-based arrangement by agreement
- Car allowance, or business mileage for part-time arrangements
- Full or part-time, with flexibility on days and hours
- Reporting to the Production Director, based in Watford with regular travel across London and the South East
We're flexible on how this works. We'd rather find the right person than fit someone into a fixed template, so tell us what would suit you when you apply.
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