REFY
National Account Manager
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About REFY
We are simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self.
You’ll be part of a team that leads with authenticity and is empowered to shape the way we operate, creating an environment that reflects our shared values and aspirations.
We’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. Join us on an exciting journey to cut through an overwhelming market and create products and world-first formulas, that give our customers what they need and want simplified.
Acknowledged by The Sunday Times Best Places to Work 2024 & 2025.
The Role
The National Account Manager at REFY owns a defined International Account portfolio: the retailer relationship, the sales out, the Joint Business Plan, the ROI, the presentations and the day to day success and long term strategy of your accounts.
You will be in front of buyers/merchandisers constantly. Presenting the range, selling the launch in, negotiating the plan and driving REFY’s growth. You will be commercially savvy and relationship driven.
You will forecast an NPD launch at SKU level, aligning JBP on both newness and core. You will know your sales by door inside out and will have a constant alignment with the Commercial Planning team on demand to ensure you can drive your account.
Around 80% of the role is selling out, trading the JBP and forecasting. You will be measured on sales-out growth, JBP delivery, forecast accuracy and margin, with a direct focus on ROI.
Key Responsibilities
Sales Out Delivery
- Own the sales-out number for your accounts, by door, by SKU, by week.
- Trade the accounts weekly; promotional activity, stock, GWP and trading.
- Grow rate of sale per door, not just distribution.
- Grow REFY’s ranking within the category in every account you own.
- Build recovery plans where performance is behind budget and take them to the retailer.
Joint Business Planning
- Build the annual JBP for your accounts: growth targets, ranging, space, investment and activation.
- Run the quarterly business review with the retailer and reforecast off the outcome.
- Track JBP investment against the sales it delivers. Every pound has to earn a return.
- Build the case for terms, pricing and new doors.
Forecasting & Forecast Accuracy
- Own the sales-out forecast for your accounts at SKU level.
- Deliver weighted forecast accuracy of 85%+
- Hold overall forecast accuracy for your accounts within 10%
- Reforecast monthly with Commercial Planning.
- Forecast every NPD launch and every promotion, aligning cross-functionally on how to hit your plans.
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Commercial Acumen & Margin
- Own the account P&L view: gross margin, trade investment, markdown and deductions.
- Protect margin and own your retailer P&L.
- Challenge retailer deductions, chargebacks and returns line by line before they are accepted.
- Model every proposal in Excel before it goes to the retailer & know your margins.
Stock & Availability
- Deliver 97% on-shelf availability on the top 20 SKUs by value and 95% across the range.
- Work with Commercial Planning on stock cover, phasing and allocation.
- Flag stock risk to Planning before it becomes a lost sale, not after.
Range, Launches & In-Store Execution
- Own the range plan and line forms for your accounts and land NPD on the critical path.
- Sell the launch in, then own the sell-out for the first 12 weeks.
- Work with the Field team on gondola standards, VM and in-store execution.
- Check what is actually in store against what was agreed.
Relationships & Presenting
- Own the relationship with buying, merchandising and marketing in your accounts.
- Build and present the sell-in: range, launch and JBP. Tell the story with the numbers behind it.
- Run retailer meetings, kitchen sessions and marketing days with a clear agenda and pre-work.
Reporting & Cross-Functional Work
- Report weekly on sales-out, forecast, availability and risk. Outcome first, detail after.
- Work with Commercial Planning, Operations, Field, Brand, CRM and Product on your accounts.
- Feed retailer insight into range, NPD and pricing conversations.
- Lead Tuesday trade meetings.
This Role is Responsible For
- Sales-out and net sales delivery for a defined UK and Ireland account portfolio.
- JBP build, delivery and in-year trading within the signed plan.
- SKU level forecast accuracy for those accounts.
- On-shelf availability in every door.
- Gross margin and trade investment return on the accounts owned.
- Recommending terms, pricing and new doors.
Success Measures
- Sales-out growth ahead of the category in every account.
- Weighted SKU forecast accuracy of 85% across your SKUs.
- 97% on-shelf availability on the top 20 SKUs by value.
- JBP delivered in full, with investment return tracked and evidenced.
- Gross margin at or ahead of plan.
- REFY ranking held or improved in every account + sales targets achieved.
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Skills, Knowledge and Experience
Essential
- 6+ years in a National Account Manager or National Account Executive role in beauty, premium FMCG or prestige retail.
- Major International Accounts Experience
- Proven record of growing sales-out in a national retail account, with the numbers to show it.
- Strong Excel: pivot tables, lookups, index/match, plus building a forecast and a margin model from raw EPOS data.
- Commercially sharp on margin, trade investment and retailer P&L. Can defend a number under pressure.
- Has built and traded a JBP with a national retailer, not just presented one.
- Presents well. Can hold a room of buyers, sell an idea and defend the number in the same meeting.
- Comfortable with EPOS and retailer portal data. Turns it into an action rather than a chart.
Desirable
- Experience with Selfridges, Space NK, Brown Thomas, Harrods, Liberty, Cult Beauty or Sephora.
- Experience of retailer.com traded as a separate P&L.
- Exposure to Irish or EU retail.
Our Benefits Package
- 25+ Days Holiday: Start with 25 days and earn an extra day for every year of service, up to 5 additional days.
- Extra Holidays: Option to buy up to 5 additional days.
- Sabbatical Leave: Take up to 3 months off after 4 years of service.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- Salary Sacrifice Pension: Plan for your future with a 5% employer contribution through our salary sacrifice pension scheme.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexible start and finish times, with the option to work one day per week from home.
- REFY Product Perks: An annual allowance, exclusive discounts and the chance to try new REFY products before they launch.
- Regular Social Events: Team-building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
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