THINK DRINKS
National Account Manager - On Trade
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THINK DRINKS
Location: Bristol, commutable preferred/hybrid considered
Reporting to: Sales Director
Salary: Circa £50K + performance bonus
About TH!NK DRINKS
TH!NK DR!NKS is an innovative drinks business transforming the way cocktails are created and served. Our technology-led solutions, including Super Pouch™ and the Creator System, help hospitality operators deliver consistent, high-quality cocktails more efficiently and profitably. We are an ambitious, fast-growing business and are looking for an exceptional National Account Manager to help drive our next stage of growth.
The Role
This is a commercially focused, new business and account development role. You will be responsible for winning new national accounts while growing and developing existing strategic customers. You will build relationships with senior buyers and decision makers, identify opportunities, negotiate listings and commercial agreements, and turn opportunities into sustainable revenue. We are looking for someone who is as comfortable opening doors as they are developing relationships.
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Key Responsibilities
- Develop and deliver account plans for key national customers.
- Identify, prospect, and win new national account opportunities.
- Build strong relationships with senior buyers, commercial, and operational teams.
- Grow existing accounts through increased distribution, ranging, menu placements, and innovation.
- Lead customer negotiations, presentations, and commercial proposals.
- Build and maintain a robust, qualified sales pipeline.
- Forecast accurately and deliver agreed revenue and margin targets.
- Identify opportunities for new products, cocktail programmes, and Creator System adoption.
- Work closely with Marketing, Product Development, and Operations to deliver successful customer launches.
- Provide market and customer insight to support TH!NK DRINKS' wider commercial strategy.
About You
You will be a commercially driven sales professional with a proven track record in National Account Management, Key Account Management, or Business Development. You will have:
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- Experience working with large or multi-site customers.
- A demonstrable record of winning new business and delivering revenue growth.
- Strong negotiation and commercial skills.
- Excellent relationship-building and presentation abilities.
- Experience managing a sales pipeline and forecasting.
- A proactive, entrepreneurial approach.
- The resilience and determination to win in a fast-moving SME environment.
Experience in drinks, spirits, FMCG, hospitality, or leisure is highly desirable, as are existing relationships with UK national and strategic accounts.
The Opportunity
This is an opportunity to join TH!NK DRINKS at an exciting stage of its growth and play a key role in building the next phase of the business. You will have significant responsibility for developing major customer relationships, winning new business, and helping shape our commercial strategy. If you are a natural business developer, enjoy winning, and want the opportunity to make a genuine impact in an ambitious drinks business, we'd love to hear from you.
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