DDC
National Account Sales Manager - Moving and Handling
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The Opportunity
Working closely with our Category Manager, Sales Team, Marketing, and wider commercial functions, you will take ownership of the commercial growth plan for Moving & Handling and help turn market opportunity into sustainable, profitable sales.
Key Responsibilities
Drive Commercial Growth
- Develop and deliver the annual commercial growth plan for the Moving & Handling category.
- Achieve agreed revenue, gross margin, and growth targets.
- Identify new customers, market segments, and commercial opportunities.
- Increase category penetration across existing customer accounts.
- Build and maintain a strong pipeline of qualified opportunities.
- Develop targeted growth plans for priority customers and market sectors.
- Identify cross-selling and upselling opportunities across the wider customer base.
Develop New Business
- Proactively identify and develop new customer relationships.
- Build relationships with key clinical, procurement, operational, and senior decision-makers.
- Support the development of strategic NHS, private healthcare, and other relevant accounts.
- Create opportunities rather than relying solely on inbound enquiries.
- Lead or support major customer presentations, commercial proposals, and negotiations.
- Support strategic tenders, frameworks, and high-value opportunities.
Enable the Sales Team
- Act as the commercial specialist for Moving & Handling across the wider sales team.
- Work alongside Regional Sales Managers and Account Managers to identify and convert opportunities.
- Support sales colleagues to improve confidence and effectiveness in selling the category.
- Develop clear commercial propositions, sales messaging, and competitive positioning.
- Support customer presentations, demonstrations, and strategic account meetings.
- Share best practice and successful sales approaches across the team.
Build Market Insight
- Maintain a strong understanding of the Moving & Handling market, competitors, and customer needs.
- Monitor competitor activity, pricing, market trends, and procurement developments.
- Analyse sales performance and identify areas for growth and improvement.
- Provide market intelligence and commercial recommendations to the leadership team.
- Work with Marketing to develop targeted campaigns and lead-generation activity.
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Working Together
The National Account Manager will work closely with the Category Manager, who owns product expertise, supplier relationships, technical support, compliance, and portfolio management. Together, the roles ensure a strong technical proposition and a clear commercial strategy to take that proposition to market.
Key Relationships
- Sales Director
- Head of Sales
- Category Manager
- Regional Sales Managers
- Account Managers
- Marketing
- Operations
- Customer Service
- Senior Leadership Team
What Success Looks Like
Success will be measured by the ability to create sustainable and profitable growth, including:
- Category revenue growth
- Opportunity conversion rate
- Gross margin performance
- Tender and bid success
- New customer acquisition
- Average deal value
- Growth within existing accounts
- Market share growth
- Qualified pipeline value
- Sales team engagement
About You
You will be a commercially minded sales professional with a strong track record of creating opportunities, developing customers, and delivering growth. You will be comfortable operating both strategically and hands-on — developing growth plans while spending time with customers, supporting the sales team, and helping close major opportunities.
Essential Experience
- Healthcare, medical devices, Moving & Handling, patient handling, or a related sector.
- Proven track record of delivering sales and revenue growth.
- Strong business development and opportunity creation experience.
- Experience growing existing customer accounts as well as winning new business.
- Experience managing a sales pipeline against clear revenue and margin targets.
- Strong commercial, negotiation, and presentation skills.
- Experience building relationships with senior decision-makers.
- Ability to work collaboratively with field sales and account management teams.
- Strong analytical skills and the ability to use sales data to identify opportunities.
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Desirable Experience
- Selling into the Care Sector, NHS, and/or private healthcare market.
- Understanding of Care Sector, NHS procurement, frameworks, and tender processes.
- Capital equipment or solution-based sales experience.
- Experience launching or growing a new product category, territory, or market.
Personal Attributes
- Commercially driven
- Results focused
- Ambitious
- Proactive
- Strategic and hands-on
- Confident
- Resilient
- Curious
- Collaborative
- Comfortable challenging the status quo
- Accountable
First 12 Months
- Develop a clear commercial growth strategy and understand current category performance, customers, and market opportunity.
- Identify priority customer segments and target accounts, and build a strong sustainable pipeline.
- Increase penetration across existing accounts and support the sales team in converting major opportunities.
- Strengthen competitive positioning and deliver agreed revenue and gross margin growth.
- Establish a commercial model that can support future category growth.
Practical Requirements
- Full UK driving licence
- Remote-based role ideally located in Oxford, Reading, or the Midlands
- Willingness to travel nationally with some overnight stays away
- Induction will take place in Poole, Dorset office for a couple of weeks
Company Benefits
- Competitive salary plus OTE of 35% of base salary
- Uncapped commission
- Company vehicle
- 25 days holiday (increasing with length of service)
- Private Medical Cover
- Employee Assistance Program
- Company Pension
- Birthday Love2Shop Vouchers
- Health Cash Back Plan which includes gym membership discounts
- Life Insurance/Death in Service
- Employee Volunteering Day
Why this role?
Real ownership of a category with significant growth potential — shaping strategy, building market presence, and directly influencing commercial results.
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