Nissan Motor Corporation
National Content & Social Media Executive
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Overview of Company
We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.
Overview of Marketing
Nissan is a challenger brand with a strong reputation for innovation. It is the responsibility of our product marketing and communications teams to ensure that the Nissan brand and product portfolio are successfully communicated and maintain a strong presence in the UK marketplace. Nissan continues to optimise product development and deliver highly innovative technology creating truly state-of-the-art vehicles. The team works closely with world renowned advertising, experiential and PR agencies to support the delivery of exciting initiatives such as its recent Nissan - Loved By Britain campaign.
The Support We Give You
We firmly believe that investment in our employees is integral to their growth and success. As a member of our team, you will have access to many of our benefits - because we want you to feel cared for, supported, and engaged at Nissan. Alongside comprehensive career development and learning opportunities, you will also have access to a wide range of employee benefits. This includes an attractive car ownership scheme, flexible working practices, comprehensive health & wellbeing offerings and team building days. And if that doesn’t whet your appetite, we’re also really proud of our flexible benefits scheme, every employee has the opportunity to flex their benefits to suit their lifestyle; from increasing your Private Medical Insurance cover to buying and selling holidays, we’ve got you covered.
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Overall Purpose of Role
The mission of the role is to oversee all national paid campaign content across both brand and model activations. Working with internal and external stakeholders to manage the planning, development and execution of all campaign content. This role will also manage and oversee our NissanUK organic social media platforms including Instagram, TikTok, Facebook, YouTube and Reddit. The role is responsible for the content planning and execution across social channels including strategy, reporting and performance analysis. In addition, the role will manage the process of queries, complaints and escalations raised on social media with our community management agency.
Main Tasks and Responsibilities
Content
- Planning and creative execution and delivery of all brand and national campaign content in line with media and organic plans.
- Evolving and executing all creative content in line with brand direction & guidelines – ensuring strong creative, and clear messaging.
- Work closely with the Media team and agency to manage monthly/quarterly asset supply – previewing and approving permalinks, formats and copy prior to deployment.
- Manage, approve and deliver all media partnership content including award content packages, content format innovations, and promotional activity.
- Own and govern Nissan UK's brand and model messaging framework, including model naming conventions.
- Management of content asset library to store all national, experiential, social and partnership content.
- Ensuring all content is accurate, legally compliant and delivered within specified deadlines.
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Social Media
- Lead Nissan UK's social media strategy, content planning, channel growth and performance optimisation.
- Manage Nissan UK's organic social media channels (TikTok, Instagram, Facebook, YouTube & Reddit) including content approval, publishing, reporting and performance analysis, ensuring compliance with brand and legal requirements.
- Planning and executing owner advocacy and user-generated content initiative.
- Manage and deliver influencer/content creator activities.
- Monitor and oversee all community management, ensuring timely escalation of customer issues, complaints, reputation risks and potential crises, as well as tracking inbounds and sentiment.
Brand
- Act as Nissan UK's brand guardian, ensuring consistency across all communications and activations.
- Managing the roll out of Nissan brand guidelines across the business and training of new starters.
- Agency and stakeholder management, including liaising with other entities as appropriate.
Diversity and Inclusion
NMGB’s aim is for employees to be able to work in a worry-free, “best-self” manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background.
NMGB has a huge focus on how we can ensure we benefit from a rich diversity in our workforce and to understand the best ways to support everyone who works for us. Our partnerships with Pride 365 and Valuable 500 have helped to educate us and open our eyes to ensuring everyone is welcomed and understood.
Location
Maple Cross, Hertfordshire, United Kingdom
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