VPK Group
National Key Account Manager
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Location: Flexible – UK-wide / Home Based with Travel
Are you an experienced National Key Account Manager with a strong background in packaging and a passion for developing strategic customer relationships?
We're looking for a commercially driven National Key Account Manager to join our Sales team. In this high-profile role, you'll take ownership of a portfolio of major national accounts, partnering with some of the UK's most recognised FMCG and manufacturing businesses to deliver sustainable growth, maximise profitability, and create long-term value.
Reporting to the Sales & Marketing Director, you'll play a key role in driving revenue growth, improving margins, identifying new opportunities within existing accounts, and strengthening customer partnerships across the business.
About the Role
As National Key Account Manager, you will:
- Develop and maintain strong relationships with key national customers, including leading FMCG brands and major manufacturers.
- Build and expand customer contact networks across multiple functions and seniority levels.
- Create and deliver strategic account plans focused on revenue growth and margin improvement.
- Identify and secure additional business opportunities within existing customer accounts.
- Lead commercial negotiations including pricing reviews, contracts, tenders and service agreements.
- Use a value-selling approach to drive profitable growth and maximise return on investment.
- Analyse customer performance, market trends and competitor activity to identify opportunities and risks.
- Lead Quarterly Business Reviews (QBRs), ensuring clear action plans, accountability and measurable outcomes.
- Collaborate closely with Operations, Supply Chain, Design and Technical teams to deliver outstanding customer solutions.
- Support forecasting and planning activities through customer insights and demand forecasting.
- Manage commercial risks, escalations and issue resolution in a timely and professional manner.
- Champion customer needs internally and drive continuous improvement initiatives across the business.
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Skills, Knowledge and Qualifications
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Your very own career expert that helps elevate your application to the next level.
- Proven success managing and growing national or strategic accounts.
- Experience within the packaging industry is essential.
- Strong track record of delivering revenue growth, margin improvement and customer retention.
- Experience working with large national customers and complex stakeholder environments.
- Confidence presenting and negotiating with senior decision-makers.
- A strategic thinker with a highly commercial mindset.
- An exceptional relationship builder who can influence at all levels.
- A skilled negotiator with experience managing pricing and commercial agreements.
- Analytical and data-driven, with strong problem-solving abilities.
- Comfortable managing multiple priorities and complex customer requirements.
- Self-motivated, ambitious and results-focused.
- Collaborative, proactive and able to work effectively across cross-functional teams.
- Proficient in Microsoft Office and CRM/business systems.
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