Care Concern Group
National Sales Commissioning Manager
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National Sales Commissioning Manager (Nationwide) (Elderly Care Home Sector)
£55,000 + up to 40% Performance Bonus | Full-time | UK-wide | Field Based
We're looking for a commercially driven professional with experience increasing occupancy within elderly care, healthcare or other commissioning environments. If you've successfully grown occupancy, built strong local referral networks, and thrive on delivering commercial results, we'd love to hear from you.
This is an exciting opportunity to take ownership of the commercial success of our newest care homes, leading sales and marketing strategies from pre-opening through to full occupancy. You'll be instrumental in driving enquiry generation, converting leads into admissions, and supporting home teams to achieve exceptional occupancy growth across a portfolio of newly commissioning homes.
The Opportunity
As our National Sales Commissioning Manager, you'll support a portfolio of newly commissioning care homes across the UK, leading the commercial strategy during the critical first 12–18 months of each home's journey.
Working closely with Operational Teams, Home Managers and Senior Leadership, you'll spend the majority of your time in the field, coaching teams, developing local business opportunities, strengthening referral relationships and ensuring every home achieves sustainable occupancy growth.
This is a role for someone who enjoys being hands-on, thrives in a fast-paced environment and is motivated by delivering measurable commercial success.
Contract
- £55,000 salary
- Up to 40% performance bonus
- Company pension
- Generous annual leave
- Laptop and mobile phone
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What You'll Be Doing
- Take ownership of occupancy performance across a portfolio of commissioning care homes, delivering against ambitious commercial targets.
- Develop and implement sales and marketing strategies before and after each home's opening to generate high-quality enquiries.
- Build and maintain strong relationships with local authorities, healthcare professionals, hospitals, community groups and key referral partners.
- Deliver an exceptional customer journey, ensuring enquiries are converted into admissions through outstanding relationship management.
- Coach, mentor and support Home Managers and on-site sales teams to improve commercial performance and conversion.
- Identify local business development opportunities that increase brand awareness and generate new enquiries.
- Plan and deliver launch events, community engagement initiatives and promotional activity within local markets.
- Maximise the effectiveness of digital marketing, social media, PR and traditional marketing campaigns.
- Analyse CRM data, occupancy trends and enquiry conversion to identify opportunities and improve performance.
- Work collaboratively with marketing, operations and senior leadership to deliver successful commissioning projects.
What We're Looking For
We're looking for someone who combines exceptional sales ability with commercial awareness and a genuine passion for helping new services succeed.
You'll ideally have:
- A commercially driven sales background with a proven track record of achieving and exceeding occupancy or revenue targets.
- Experience increasing occupancy within elderly care, healthcare or other commissioning environments.
- A proven ability to convert enquiries into admissions through exceptional customer experience.
- Strong business development skills with experience building referral networks and community partnerships.
- Experience leading, coaching and inspiring high-performing teams.
- A commercially minded approach to marketing, understanding how digital and traditional channels generate enquiries.
- Confidence using CRM systems, reporting tools and performance data to drive decision making.
- Outstanding communication and influencing skills with the ability to build relationships at every level.
- The flexibility to travel extensively throughout the UK, including regular overnight stays.
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Why Join Care Concern Group?
Care Concern Group is one of the UK's fastest-growing independent care providers, operating more than 140 individually branded care homes across the country.
As we continue our ambitious expansion, we're investing in exceptional people who can help transform new developments into thriving, fully occupied homes.
This is a rare opportunity to join a high-performing commercial team where your success will have a direct impact on the growth of the business. You'll have the autonomy to make decisions, the support of experienced leaders, and the opportunity to shape the success of multiple new care homes across the UK.
If you're looking for a role where your expertise can directly influence the success of new care homes nationwide, we'd love to hear from you.
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