About You

• You have experience developing and managing sales content, communications, marketing materials or customer-facing assets within a commercial or business environment.
• You have a strong understanding of how high-quality content can influence customer engagement, strengthen brand perception and support commercial outcomes.
• You have excellent written and verbal communication skills, with the ability to create clear, engaging and persuasive content for a range of audiences.
• You have strong attention to detail and understand the importance of consistency, accuracy and quality across customer-facing materials.
• You are confident managing multiple content projects and priorities while ensuring deadlines and agreed standards are met.
• You have experience working collaboratively with teams such as Brand, Marketing, Sales, Trade, Bids or Business Development.
• You are able to balance creativity with commercial objectives and brand guidelines, ensuring content is both engaging and effective.
• You are organised and proactive, with the ability to establish clear processes and governance around content creation and management.
• You are comfortable challenging existing approaches and identifying opportunities to improve the quality, accessibility and effectiveness of sales materials.
• You have a strong understanding of internal communications and enjoy finding ways to engage colleagues and promote the impact of their work.
• You share our commitment to St John Ambulance's HEART values and are passionate about making a positive impact through your work.

About the Role

• Lead the development, governance and continuous improvement of sales content and materials across the Sales and Business Development function.
• Act as the central owner of customer-facing sales materials, ensuring content is professional, consistent, accurate and aligned with agreed standards.
• Develop high-quality presentations, proposals, templates and other sales assets that support customer engagement and commercial success.
• Work closely with Brand, Trade, Bids and Sales teams to develop impactful and commercially focused content.
• Ensure all outbound sales materials reflect the St John Ambulance brand and consistently position the organisation as professional, credible and customer-focused.
• Establish and maintain clear processes and governance for the creation, approval, storage and use of sales content.
• Review existing materials regularly and identify opportunities to improve their quality, accessibility, consistency and effectiveness.
• Use feedback, insight and performance data to understand what content is working effectively and identify opportunities for continuous improvement.
• Support Sales teams with the development of tailored materials for customer opportunities, proposals and presentations.
• Manage internal communications across the Sales function, supporting colleague engagement and improving visibility of the team's activity and achievements.
• Promote the impact and contribution of the Sales and Business Development function across the wider organisation.
• Work collaboratively with internal stakeholders to ensure sales content is accessible, easy to use and supports consistent ways of working.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

If you are a current St John Ambulance employee, please apply here: Click here

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.

'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.