Harbourne Associates
National Sales Manager
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National Sales Manager Opportunity!!
We’re working with a leading provider of hydraulic engineering, supporting customers across the UK with critical products, repairs and technical expertise.
As the business continues to grow, they’re looking for an ambitious and commercially driven National Sales Manager to lead a team of field-based Area Sales Managers and drive the next phase of sales growth.
This is a hands-on national leadership role for someone who enjoys coaching teams, developing customers, winning new business and creating a high-performance sales culture.
The Opportunity
As National Sales Manager, you’ll take ownership of the performance and development of the national field sales team, with responsibility for driving revenue growth, customer retention, new business and overall sales performance.
You’ll spend significant time in the field coaching and developing your team, supporting key customer opportunities and strengthening relationships, while also taking responsibility for the wider sales pipeline, forecasting, KPIs and commercial strategy.
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Key Responsibilities
- Lead and develop the sales team, setting clear targets and KPIs while providing regular coaching, field support and performance management.
- Drive commercial growth through existing customer development, new business, re-engaging lapsed accounts and identifying opportunities across new sectors, products and services.
- Own sales performance and pipeline management, ensuring accurate forecasting, effective CRM usage and delivery against budget and previous-year performance.
- Support major opportunities and customer relationships, including key meetings, proposals and negotiations, while working closely with the wider operational network to maximise growth.
- Ensure successful onboarding of new accounts and provide clear reporting on sales performance, opportunities, risks and market activity.
What we're looking for
We’re looking for an established B2B sales leader with a proven track record of managing and developing field-based sales teams and delivering measurable revenue growth.
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You’ll bring strong commercial, leadership, coaching and negotiation skills, alongside experience in new business development and account management. You should be comfortable working with CRM systems, sales data, pipelines and forecasting, and have a proactive, analytical and results-driven approach.
Experience within hydraulics, engineering, industrial services, technical products or another engineering-led environment would be highly advantageous.
A full UK driving licence and willingness to travel extensively across the UK is essential.
Why this role?
This is much more than simply managing a sales team. You’ll have the opportunity to shape national sales performance, develop a talented team, unlock significant customer growth and directly influence the commercial success of an established industrial business.
If you’re a sales leader who thrives on people, performance, customers and growth, this could be an excellent next career move.
If the role is of interest, please feel free to reach out for a confidential conversation.
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