Waters Baths of Ashbourne
National Sales Manager / Head of Sales

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National Sales Manager / Head of Sales
Who are we?
Waters Baths is a designer and importer of premium bathing products, which we distribute to 400 independent retailers across the UK and Ireland. Well-regarded within the KBB sector, we offer bathing collections in acrylic and stone, plus two12, our patented bath overflow filling system.
Our Role
We are seeking a dynamic and ambitious NSM / Head of Sales with a proven or rising track record in the KBB (Kitchen, Bathroom & Bedroom) sector.
With a turnover approaching 5 million, it is vital that applicants demonstrate their ability to manage a sales team while meeting personal sales objectives.
With an exciting portfolio of new product development, ideas for sales territory expansion and multi-channel sales opportunities, our role is ideal for an individual seeking to make a significant impact within a growing SME.
Experience, knowledge, and an established network of contacts within bricks-and-mortar retail, e-commerce, regional/national merchants and buying groups will help you hit the ground running.
Location
As a hybrid role, the job will include travelling across the UK to meet with customers and the sales team, plus working from home and our offices in Belper, Derbyshire DE56 1SW.
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A clean driving license and a willingness to travel are essential requirements.
Key Responsibilities
As our NSM / Head of Sales, you’ll lead by example, selling while building a winning team with a shared vision. We expect you to:
- Propose a 2-year plan, upon which you and your sales team will be rewarded.
- Identify and prioritise personal and team objectives, strategies and timescales.
- Professionally present our products and brands to existing and new customers.
- Personally manage key accounts and win new business, alongside leading the sales team.
- Lead negotiations that secure long-term relationships.
- Create a regular program of sales team contact, calls, teams & face to face.
- Engage with all parties in a professional and supportive manner.
- Analyze team performance and adjust strategies when required.
- Provide input and collaborate with our commercial and marketing functions to deliver exciting NPD and best-in-sector marketing.
About you…
Ideally, educated to degree level, with an excellent standard of English, or with at least two years’ experience in a similar role, and be able to demonstrate:


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- Experience within the KBB sector.
- A previously held Key/National account manager or similar leadership role.
- An established network of contacts that include independent and multi-branch showrooms, ecommerce retailers, merchants, and buying groups.
- A track record in hitting your own and your team’s targets.
- Ability to self-motivate, be able to work independently and as part of a team.
- Excellent leadership, communication and interpersonal skills.
What We Offer
You will become an important and valued member of our small but successful team. Our offer of employment will include:
- Competitive salary commensurate with experience.
- Bonus scheme.
- Electric company car.
- Expense account.
- IT Equipment and mobile phone.
- 24+ 8 statutory days of holiday a year.
- Length of service holiday additions.
- Contributory pension scheme.
- Private medical insurance.
- Life insurance.
How to Apply
To register your interest or request further information about our position, please contact hr@watersbaths.co.uk, with the subject line "Head of Sales Application” or call 01332 824166 for a confidential conversation with the managing director. Strictly no recruitment agencies.
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