UK Forks
National Sales Manager
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National Sector Sales Manager
As National Sector Sales Manager, you will be responsible for achieving revenue and growth targets across a defined market sector, developing strategic customer relationships, and identifying new business opportunities.
You will lead the sales activity within your sector, working with regional and national customers to deliver our sales strategy and increase our share of existing customer spend.
As a key point of contact for strategic accounts, you will build strong, long-term customer partnerships, provide technical advice on access requirements, and work closely with colleagues across Vp to identify opportunities and deliver the best solutions for our customers.
Key Responsibilities
- Develop and deliver a national sector sales plan aligned to business strategy and growth targets
- Manage and develop relationships with key national and regional customers, acting as the main contact for strategic accounts
- Build strong, long-term partnerships with customers, understanding their current and future needs, and developing joint business plans
- Identify new business opportunities and increase revenue from existing customers
- Achieve monthly, quarterly, and annual revenue and margin targets, while maintaining strong hire rates and product utilization
- Lead the pricing and submission of high-value bids and tenders, coordinating teams across the business to deliver profitable opportunities
- Build accurate sales forecasts and maintain a clear pipeline of opportunities and risks
- Provide technical advice and consultation to customers on their access requirements
- Work closely with Sales, Operations, Logistics, Finance, and other Vp businesses to deliver a seamless customer experience
- Support the resolution of complex customer requirements, queries, and commercial issues
- Lead and support the regional sales team, sharing sector knowledge, best practice, and opportunities
- Act as a subject matter expert for your sector, helping the wider sales team understand customer needs and market opportunities
- Use customer, market, and competitor insight to identify trends, opportunities, and areas for growth
- Ensure accurate use of CRM, including customer information, activity, and sales opportunities
- Support continuous improvement across sales processes, tools, and ways of working
- Ensure customer solutions are delivered in line with UK Forks standards and commercial requirements
- Maintain high standards of health and safety and comply with relevant site and HSE requirements
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What We’re Looking For
We are looking for an experienced sales professional who can build strong customer relationships, develop strategic opportunities, and deliver commercial results. You will ideally have:
- Proven experience in a technical sales, account management, or business development environment
- Experience managing strategic or national accounts, ideally within a rental, construction, or related sector
- Strong commercial awareness and a track record of delivering revenue and margin targets
- The ability to develop and implement strategic sales plans
- Excellent communication, influencing, and relationship-building skills
- The ability to understand customer, market, and competitor information and turn insight into new business opportunities
- Experience working collaboratively across Sales, Operations, Logistics, Finance, and other business functions
- Strong negotiation, problem-solving, and decision-making skills, with the ability to manage complex situations and competing priorities
- Experience of managing major opportunities or tenders from initial identification through to final proposal
- Confidence working with data, forecasts, and CRM systems
- Some engineering or technical knowledge
- A valid driving licence
- A degree or equivalent qualification is desirable, although strong candidates with relevant experience and qualifications such as HNC, HND, or A Levels will also be considered
What We Can Offer You
- Salary sacrifice pension
- 25 days holiday (increases with service), plus bank holidays & 1 extra day to be taken in the month of your birthday
- Additional holiday purchase scheme
- Company Car
- Private Health Insurance
- Free Tool Hire
- Life Assurance cover 3x salary
- Share save scheme
- Eye care vouchers
- Recommend a friend scheme
- Learning & Development – commitment to upskilling and developing our people, structured in-house training available alongside external training where required
- Cycle to work scheme
- Long service recognition
- My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
- Discounts on HP products
- EE mobile contract discount offers
- Gym discounts
- Health Shield (discounted premiums on health care cash plan)
- Employee Assistance Programme
- Virtual GP Service
- Will Writing & Funeral Concierge Service
- Regit Assist 24/7 accident helpline – free joining
- All the above benefits are managed through our Employee Engagement Platform – Spotlight
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A Little Bit About Us
UK Forks, a division of Vp plc, is a renowned leader in the UK's material handling industry. With a remarkable heritage dating back to Vibroplant's establishment in 1954, UK Forks has built a strong reputation as a trusted specialist in telescopic handlers and tracked access platforms hire.
At UK Forks, we understand the critical role that material handling plays in enhancing on-site productivity. We are dedicated to providing tailored equipment and solutions that meet the unique needs of our clients, fostering long-term partnerships, and exceeding customer expectations.
Our success lies in the expertise and commitment of our team. As part of our workforce, you will join a company that values excellence and puts customers at the forefront. We operate a centralised call centre, ensuring efficient handling of hire and service inquiries nationwide.
With strategically positioned distribution centres and a fleet of HGV trucks, we guarantee prompt and reliable equipment delivery across the country. Our meticulous maintenance practices ensure that our fleet is always in top condition, delivering optimal performance and customer satisfaction.
In addition, our mobile service engineers are readily available to provide on-site support, minimizing downtime and keeping operations running smoothly. We pride ourselves on our streamlined logistics, employing efficient measures to ensure prompt and realistic delivery times.
By joining UK Forks, you will become part of a team that strives for excellence, delivering superior quality, unmatched service, and tailored solutions in the material handling industry.
Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.
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